What is stationery Design?
What is Stationery Design? Tips, Strategies, and Inspirations for Dummies
Despite the meteoric rise of digital marketing tools, stationery hasn’t lost its Victorian stature. Like the British monarchy, it still has the capacity to unleash considerable power.
Stationery is a broad term that encompasses business cards, envelopes, letterheads, labels, postcards, flyers, brochures, and other similar marketing emissaries. All of which, when designed professionally, can prove pivotal in making your brand shine.
Every business owner understands that stationery is an essential component of every branding strategy. It conveys a personal, more intimate image of a brand and makes customers feel more valued than digital advertisements.
RELATED: What does stationery design include?
Whether you’re sending a friendly letter to one of your clients or distributing your business card in a seminar, your stationery design should stand out and leave a lasting impression. The right stationery design requires a lot of forethought and deliberation.
We’ve enlisted some basic rules to nudge you in the right direction.
Effective Stationery Design Tips
1. Keep it simple
As is true for most advertisements, simplicity is key.
A hotchpotch of design elements only serves to unnerve the reader. Several cramped images, extravagant text, and other overwhelming elements are a big NO.
Always strive to keep things simple and straightforward. The trick lies in refining the crudeness of your thoughts and narrowing them down to target audiences.
2. Keep it Neat and Clean
Keep your stationery neat and clean so that your brand message is legible and easily comprehensible ― and not vague in any sense of the word.
Here are some tips to help you streamline things.
- Employ not more than two typographical styles.
- Keep colors to a bare minimum (not more than 3).
- Use negative or empty space wisely. This will ensure your stationery seems spacious and inviting.
Bottom-line: your design elements should not undermine your content, rather accentuate it and give it center-stage.
3. Integrate your Brand
Your stationery design should thoroughly represent your brand image.
For instance, you can use your company’s logo as the background and as the letterhead to ensure maximum brand exposure. Similarly, you can use signature fonts, colors and images ― if any ― instead of opting for new and unfamiliar design elements.
Remember, your stationery should scream your brand name at the top of its voice.
4. Choose the best software
The software you use to design can change the entire complexion of your stationery. Pick wisely.
Think about your budget. InDesign and Photoshop are time tested and effective tools but they also cost a lot. There is a lot of alternative design software available on the internet that is completely free of cost or at least quite affordable. Look for them, and see if they work for you.
5. Organize the Content
Another important aspect is the organization. Sure, visually arresting stationery design will turn some heads, but it’s an absolute waste of time if it is illegible or disorganized.
To break your content down and help the reader navigate, use headings and subheadings. Also, embolden and italicize important keywords to throw extra light on them.
You can use different colors and typography to distinguish sections of your copy.
Again, the main purpose of organizing is improving readability and clarity. Never choose fonts and colors that are hard to read or get on the nerves of the reader. Furthermore, keep branding elements ― logo, imagery etc. ― apart from each other to keep eyes fixed at the main content.
6. Make it colorful
Dull, downcast colors like the horrible greys and luster-lacking blacks will destroy the beauty of your stationery.
Color has an immense capacity to evoke emotions. Why was Van Gogh obsessed with the blues and the yellows? These colors were the inspirations behind his paintings because they contributed to his feelings. They governed his moods.
It’s utterly necessary to opt for bright and bold colors if you want your readers to feel optimistic about your brand. But, don’t overdo it. A few splashes of vibrant and limpid colors here and there will suffice and give your letterheads a cheery prominence.
7. Add contact details
The importance of call-to-action can’t be less emphasized. The ultimate goal is always to drive action.
And if you’re not including your contact details, your company address, your social media links, then how do you expect your customers to get in touch with you?
Make sure these details are imprinted onto your design as vividly as a peacock’s feathers.
8. Don’t Compromise on quality
Compromising on quality is one of the worst mistakes you can make. Using cheap, run-of-the-mill materials, instead of spending some extra bucks on thick, sturdy paper, fancy envelopes and state-of-the-art printers is a reprehensible choice.
It gives off the message that you’re cheap and unwilling to go the extra mile for your customers. And that is the exact opposite you want them to think.
To help create high-end stationery, get in touch with Print peppermint and we will help you design a collection that will be a worthy representation of your brand. It’s what we excel at.
Stationery Design Ideas
We’ve also taken the liberty to assemble a stunning list of winning stationery designs that we think are quite simply the best of the best and deserve recognition on our platform.
1. Stationery Design for Code Cobbler
Design by: Shurov Khan
2. Elegant Brown Graininess for Dunes Bakery
Credits: Rachel Haddad
3. The Jet-Black Pack for Black Cub
Credits: Ahmed Jan
4. The majestic Letterhead
Credits: Design Dimensions
5. The Fiery Postcard for Yay Gallery
6. The Yellow Vibrant Flyer for Cobracast
7. Wine Bottle Label for Khvanchkara
Design by: Beka Giorgadze
8. Beer Bottle Label for Oriel
Design by: 43oz
9. The Round Business Card Reel for The Grafox
Design by: Pradeep Palaka