Print PeppermintIdentity study
    All identitiesgild
    GUIDE V1.0 · 00%

    gild

    Picture Framers

    Brand guidelines
    Version 1.0
    ↓ scroll

    01 — The idea

    The circumflex carries at least one stem width of air to the container's inner edge.

    Client

    A picture framer

    Construction

    A chunky lowercase knocked out of one solid rounded square, corner radius set once at a fifth of the square's width.

    02 — Primary lockupStacked · symbol over wordmark
    Picture Framers

    03 — On light

    Picture Framers

    Ink on Chalk

    03 — On dark

    Picture Framers

    Gold on Ink

    04 — One colourFor fax, engraving, foil dies and single-plate letterpress

    05 — Clear space

    Clear space equals a quarter of the container's width on all four sides.
    Minimum 14 mm wide.

    06 — Scale

    48 MM
    24 MM
    12 MM
    FAVICON

    Favicon: the container with the g alone. Below 12 mm the wordmark is dropped and the symbol stands alone.

    07 — ColourPantone from the Solid Uncoated book
    Chalk#F4F1E9RGB 244 241 233CMYK 0 1 5 4
    Ink#1A1A1ARGB 26 26 26CMYK 0 0 0 90
    Gold#C9A227RGB 201 162 39CMYK 0 19 81 21

    08 — Typography

    Aa

    Sora · display

    ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

    DM Sans · text

    Body copy is set at 16–18 px on screen and 9.5–10.5 pt in print, sentence case, with a maximum measure of 66 characters. Never letter-space lowercase body text.

    IBM Plex Mono · labels

    Labels · captions · specification lines

    09 — Do and do not

    ✓Specify clearance in stem widths, not millimetres

    ✓Use one corner radius in every lockup

    ✓Keep the g's tail inside the container

    ✕Never let the circumflex touch the container

    ✕Never change the radius between lockups

    ✕Never let the bowl weights differ

    gild picture framers identity, designed by Print Peppermint, gold-foiled on warm white paper
    10 — In application
    Print Peppermint

    A studio identity exercise. Mark, palette, type system and usage rules by the Print Peppermint design team.

    Every identity we build ships with the file the press needs: vector mark, one-colour version, favicon set, Pantone Uncoated references and a guide like this one.

    See how we reinterpret a logo →

    PrevAll studiesNext

    A studio exercise. gild, and every brand in this series, is invented — no client commissioned it and none of it was ever sold.