Graphic Design

Material design is a popular design style used in almost every website, blog, app, and design created after 2015. This style was introduced for the first time by Google in their presentation Google I/O 2014 – Keynote that has almost 2 billion views. These days material design is used not only for digital projects, but …

5 Surefire Ways to Apply Material Design Principles into Your Print Design Templates Read More »

Why You Should Use a Graphic Design Service to Create Your Logo If you’re banging your head against the wall trying to create a logo for your company click here to find out why you should use a graphic design service instead Running a small business in the digital era presents some unique challenges. Now, …

Why You Should Use a Graphic Design Service to Create Your Logo Read More »

15 Free Graphic Design Resources to Make Your Project Pop Successful graphic design requires having the right tools at your disposal. Here are 15 graphic design resources that will take your project to the next level. Quality graphics design can boost company performance by 200%. It is no surprise that graphic designers are sought after …

15 Free Graphic Design Resources to Make Your Project Pop Read More »

11 Good Design Principles Every Business Should Know Whether you’re experienced with design or just getting started, there are some fundamentals to good design. Here are 11 design principles everyone should know. There’s no substitute for good design. Even if your website offers the best services at the lowest prices, people aren’t going to engage …

11 Good Design Principles Every Business Should Know Read More »

Why Is Graphic Design Important for Your Marketing Strategy? Are you looking for ways to make your marketing strategy more successful? Find answers to this question, “Why is graphic design important?”, below. Graphic design? Isn’t that just, like, logos and stuff? And depending on who you ask, you’re…kind of…not really wrong. But it’s important (and, …

Why Graphic Design Should Be a Part of Every Business’s Marketing Strategy Read More »

Why Company Shirts are a Smart Way to Market Your Business Are you trying to think of ways to get your company brand in front of more eyes? Here’s why professionally designed company shirts are a great option. It’s not advisable to walk into a Target store wearing a red shirt. That’s because Target’s company …

Why Professionally Designed Company Shirts are a Smart Way to Market Your Business Read More »

5 Critical Reasons Why Strong Design is Essential to Building a Brand Every successful business needs a brand people can rely on. Here are 5 critical reasons why strong design is essential to building a brand. Oh boy, here we go again. Another business with a terrible brand design. You can be assured that they …

5 Critical Reasons Why Strong Design is Essential to Building a Brand Read More »

Are you looking to take your logo to the next level? If so, read on to learn about the top logo design trends of 2019. Your logo makes a huge impression on your market. It communicates what you sell, the way you sell it, who you want to reach, and even your company’s mission and …

Look At That Logo!: The Top Logo Design Trends of 2019 Read More »

Chapter 6: Managing the Design The actual design process involves working with the designers to integrate each of the elements, such as the logo, to create a cohesive final product. Often, it takes an extra pair of eyes or different perspective to see things that may not be immediately evident to you on your first …

Chapter 6: Managing the Design Read More »

One simple truth should guide much of brand logo design: it will never be viewed in isolation. Whether in direct comparison or indirectly over time, your audience will see other logos, and will inevitably compare these logos to yours. How you compare plays a core role in getting and keeping attention. Even the best logo …

Chapter 5: How to Conduct a Competitive Logo Analysis Read More »

There’s a lot that goes into designing a logo and before you even touch pen to paper or consider commissioning one you should put some thought into the type of logo that will be best for your brand. A good designer can give recommendations but no one knows your brand better than you so familiarizing …

Chapter 4: The Types of Logos, and Why They Matter Read More »

Do you know what your brand is? Great. Now, it’s time to start thinking about the actual design. Before you plunge into Photoshop or Illustrator, familiarize yourself with the ways in which you (and other brands) are and should be building your logo to maximize its effectiveness. The below design principles are by no means …

Chapter 3: Basic Design Principles Before You Start Read More »

A logo can make or break your business. That sounds harsh, but is a reality nonetheless. In a single image, it defines what your brand is all about. It allows your audience to recall past experiences with your brand, while building a mental relationship that can pay off for years to come. That’s why your …

Chapter 2: Brand Before Logo, and How the Two Relate Read More »

Logos are the cornerstones of a company’s identity and do a lot of heavy lifting. While they may seem simple, they are much more than an icon and some text. Logos represent your brand and are responsible for not only attracting new customers but inspiring brand loyalty in current customers as well. This means your …

Chapter 1 – How a Logo Can Improve Your Business Read More »

Brand logos are everywhere. You see them on the clothing, groceries, and luxury items you buy. Often, you don’t pay much attention. But when prompted, how easy would it be to pick out your favorite brand just by the image, shape, or even color of their logo? Logos are a core part of modern marketing. …

The Comprehensive Guide to Logo Design [Part 1: Introduction] Read More »

Color is the most basic element in a design. Choosing the right color is key no matter whether the design is meant for marketing, promotion, branding, or simply filling a gap. Understanding of colors depends on many things, and colors have different interpretations in every country because people of different cultures associate colors with different …

Analogous & Complementary Colors – What’s the difference and how do I use them in my Graphic Designs? Read More »