Can you make a plastic business card that's opaque except for the logo?

Yes. On frosted or clear PVC we print a layer of opaque white everywhere the card should be solid and leave it off where light should come through, then print the colour on top. Nothing is cut, so the card stays one continuous sheet.

What is a white backer on a plastic card?

It's a layer of opaque white ink printed under the colour on clear or frosted plastic. Without it, colour on plastic is see-through. With it, colour reads solid. On Fandom's card we screen-printed the white everywhere except the flame in their logo, which is what makes the flame the only window.

Why frosted plastic instead of clear?

Frost diffuses light. The window glows evenly instead of showing a sharp view of whatever is behind the card, and the matte surface feels better in the hand and hides fingerprints. On clear PVC the same build works, but the window reads like glass rather than a glowing shape.

Does colour look different on frosted plastic?

Yes. Without white underneath, colour on frosted plastic prints lighter (up to about 30% lighter than on screen) and shifts with whatever is behind it. Anything that has to hold its colour, like a brand field, a wordmark or contact details, should sit on white.

Can small text or a thin logo be the see-through part?

Not well. Seen through a frosted sheet, small letterforms and hairlines lose their edges. Selective opacity works best on one strong shape with real mass: a mark, a monogram or an icon.

Could the logo be die cut instead?

It can, but a cut-out is a hole, not a window. Detailed shapes get fragile, enclosed parts like a heart or the inside of a letter fall out, and the card stops feeling solid. A printed window keeps the card in one piece.

Case study · Business cards · Fandom

Een plastic kaart met één venster

Stephanie Fried, Chief Marketing Officer van Fandom, kwam bij ons met de wens voor een kunststof kaart waarvan het grootste deel massief en dekkend was en alleen het logo doorschijnend. Geen transparante kaart met opdruk, en geen matte kaart met een uitgesneden venster. Eén vel kunststof, twee verschillende gradaties van transparantie.

TechniekenDirect Print, Rounded Corner, White Underprint PapiersoortenMat kunststof

Het idee

Stephanie Reed kwam bij ons met het kaartje van Stephanie Fried: een helder idee, maar geen voor de hand liggende manier om het te maken. Een plastic visitekaartje waarvan het grootste deel van het oppervlak massief en ondoorzichtig zou zijn, en alleen het logo doorschijnend en deels transparant.

Four rules

01The frost is not the opacity. An opaque white layer, screen-printed across the whole face and left open only where the flame sits. The frost gives the surface its tooth…
02The heart keeps its white. The white layer is open at the flame and closed under the heart. Colour prints on top of both, so the flame becomes a magenta window and th…
03Nothing gets die cut. Selective opacity instead of subtraction. The card is one uninterrupted sheet with no cut, no join and no aperture, which is why it still f…
04Two colour builds, one card. We accepted it and designed for it. Everything that has to hold its colour sits on white: the cream field, the wordmark, the name and the h…

De briefing

Macro van de overgang tussen ondoorzichtig gefrost PVC en het doorschijnende Fandom-vlamlogo

De meeste verzoeken als dit eindigen in een van twee compromissen. Of de kaart is transparant en het logo wordt er dekkend op gedrukt, het omgekeerde van wat werd gevraagd. Of het logo wordt een uitgestanst gat, wat een gat is en geen venster, en dat gaat ten koste van de stevigheid.

We talked it through on a call and the answer turned out to be simple: stop thinking about the plastic and start thinking about the ink.

The real card, photographed in 2022. A pen lies behind it. You can see it through the flame as a pink band, and nowhere else.

Selectieve dekking werkt als een merk één sterke vorm heeft die zich anders moet gedragen dan de rest van de kaart. Een beeldmerk, een monogram, één icoon.

The boundary. Solid frost backed with white on one side, the flame glowing through the bare sheet on the other, its edge softened by the frost.

The white goes down as its own screen-printed pass, through a screen with every flame on the sheet blocked out. Recreated for the film.

Tegen het licht doet de kaart het enige waarvoor hij gemaakt is: het vlak blijft dicht, het logo licht op.

Cream field, magenta flame, solid amber heart. In hard backlight a faint ghost of the QR code on the back shows through: opaque white stops almost all of the light, not quite all of it.

Held to a bare bulb: the field goes to silhouette, the flame lights up. Still from the film.

A full sheet before cutting, held to the light. Twenty-one flames, twenty-one windows. Still from the film.

On a desk with RGB lighting behind it, the flame takes on the colour of the room. Still from the film.

Against a window at blue hour. Still from the film.

For the love of fans. Still from the film.

Two designs, three orders

The first run was the cream card, in early 2022. Fandom came back that March with a second design built the same way: deep plum with a magenta border and the line “For the love of fans”. Then they ordered again later that year.

Every version uses the same rule. White goes everywhere the light should stop, the flame gets none, and the heart keeps its white.

Waar deze techniek goed voor is

Selectieve dekking werkt als een merk één sterke vorm heeft die zich anders moet gedragen dan de rest van de kaart. Een beeldmerk, een monogram, één icoon.

It does not work for type. Small letterforms seen through a frosted sheet lose their edges, which is why Fandom's wordmark and contact lines sit on the white in solid ink.

Het vraagt ook om een merkteken met genoeg massa. Een haarlijnlogo geeft het licht niets om te vullen.

Zo maakten we de film

The card is about light coming through one shape, so we borrowed the film language best known for pointing light straight into the lens: the anamorphic sci-fi look that J.J. Abrams and cinematographer Dan Mindel brought to Star Trek (2009) and Star Wars: The Force Awakens (2015). Wide 2.39 frames, horizontal blue streak flares, teal shadows and practical lights in shot. Fan culture knows that look on sight, and it does the explaining: every shot is a card between the camera and a light.

The scenes, hands and process shots are AI-generated, using Fandom's own artwork and our 2022 photographs of the finished cards as reference. The layer diagram is built from the real print files. The film is an homage and is not affiliated with any film, studio or filmmaker.

Begin met deze materialen

Hetzelfde papier, dezelfde folie en afwerking, vastgelegd. Niets van Fandom's ontwerp gaat mee.

Openen in Studio Vraag hiernaar

Vragen

Can you make a plastic business card that's opaque except for the logo?: Yes. On frosted or clear PVC we print a layer of opaque white everywhere the card should be solid and leave it off where light should come through, then print the colour on top. Nothing is cut, so the card stays one continuous sheet.
What is a white backer on a plastic card?: It's a layer of opaque white ink printed under the colour on clear or frosted plastic. Without it, colour on plastic is see-through. With it, colour reads solid. On Fandom's card we screen-printed the white everywhere except the flame in their logo, which is what makes the flame the only window.
Why frosted plastic instead of clear?: Frost diffuses light. The window glows evenly instead of showing a sharp view of whatever is behind the card, and the matte surface feels better in the hand and hides fingerprints. On clear PVC the same build works, but the window reads like glass rather than a glowing shape.
Does colour look different on frosted plastic?: Yes. Without white underneath, colour on frosted plastic prints lighter (up to about 30% lighter than on screen) and shifts with whatever is behind it. Anything that has to hold its colour, like a brand field, a wordmark or contact details, should sit on white.
Can small text or a thin logo be the see-through part?: Not well. Seen through a frosted sheet, small letterforms and hairlines lose their edges. Selective opacity works best on one strong shape with real mass: a mark, a monogram or an icon.
Could the logo be die cut instead?: It can, but a cut-out is a hole, not a window. Detailed shapes get fragile, enclosed parts like a heart or the inside of a letter fall out, and the card stops feeling solid. A printed window keeps the card in one piece.

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