The Art Director's Push concept: duplex 48pt black + 48pt white · raised holographic foil (green P front)

Product & size

The Art Director's Push

Papier

duplex 48pt black + 48pt white

Print & finishes

raised holographic foil (green P front), deep letterpress emboss (logo back interior), soft-touch matte laminate (black face), white foil edge

Randen

white foil edge

Notitie van de studio

We're building a conversation piece: the black front is nearly silent—only the holographic green P catches light—then the card opens to reveal the embossed logo in white relief, and type lives there too. This makes the card unforgettable to hold and eliminates the emboss-on-black legibility problem entirely. White edge at the spine reads as surprise.