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Why Graphic Design Should Be a Part of Every Business’s Marketing Strategy

Why Is Graphic Design Important for Your Marketing Strategy?

Are you looking for ways to make your marketing strategy more successful? Find answers to this question, “Why is graphic design important?”, below.

Graphic design? Isn’t that just, like, logos and stuff?

And depending on who you ask, you’re…kind of…not really wrong. But it’s important (and, dare we say, essential) to acknowledge that graphic design can ultimately be a massive, versatile, and necessary tool across your company’s marketing strategy.

Great graphic design goes well beyond simple logos. It can span from print fliers, to website design, to social media, and miles beyond.

It’s also a tool that can prove to be a total gamechanger in the scheme of any business’s marketing strategy. It can lead to an introduction into entirely new audiences and to significant spikes in your business’s sales and lead conversion!

So if you’re asking yourself, “Okay, but really…why is graphic design important?” Well, dear friend…read on!

1. Establishes Branding

When you think of major companies like McDonald’s or Nike, what’s the first thing that comes to mind? Their logos, right?

That’s because the vast majority of the world’s most successful marketing campaigns take serious advantage of their graphic design. They support color schemes, logos, and design styles that firmly establish their company’s branding-so any time you see that gold and red color combination, or you catch a glimpse of that simple little swoosh, your mind darts to the brand connected to these elements.

If you’ve done your research, you’ll know that your company can work to establish branding in a number of ways.

You can use written content on a website or blog to form your company’s branding. You can use your company’s social media presence to shape its branding.

But when it comes down to it, in pursuit of firm, recognizable branding, there’s really no more effective tool than visual design of your company’s materials. From your logo to your site and paper adverts, good graphic design is just the thing your team needs to solidify its marketing campaign and successful branding.

2. Settles Your Name in its Market

Think through a few other super-famous logos. Do any come to mind where the focal point of the entire logo is nothing more than the company’s name? Think FedEx, Coca-Cola, YouTube…

These brands’ logos may not be anything crazy in terms of visual design, but still, they serve to settle those individual companies’ names in their respective market, making a simple aspect of the business such as their name recognizable and representative of their entire brand and services.

Because of the thoughtful, expert design behind even the simplest logos and visual marketing campaigns, potential clients are able to recognize and trust a business at the simple glance of that business’s name. Seeing your company’s name begins to come along with feelings of trust–with a sense of credibility that comes along with the presence of your company’s name.

Even the simple existence of a creative, thoughtfully-designed logo for your brand can work wonders for your company in terms of setting it apart from the rest in your market. Because of your services–and because of the visual design your team supports–you’re much more immediately recognizable and trustworthy amidst your respective market.

3. Enforces Credibility

Consider a familiar brand that’s clearly taken the strides to establish a good marketing campaign, from social media, to your website, to email, to general visual aesthetic. Now consider a less-known brand with unintentional branding, inconsistent marketing, and no real visual theme or intention focused into their marketing efforts.

Between the two, which are you more likely to choose?

We’re willing to bet you’d go with the first option. This is due in large part to the fact that graphic design plays a major role in establishing a company’s credibility.

On a basic level, good graphic design communicates an investment in your company; it shows that you’re willing to put time and energy in to get things right. It also shows that you’re committed to professionalism and ensuring that your services and your company as a whole rise to the top of the pile.

It’s an objective fact that high-quality graphic design and other visual marketing elements instil a sense of trust and confidence in the attached organization. Taking advantage of the potential for confidence connected to good graphic design can be a super-lucrative and highly important element of achieving success in your marketing campaigns.

4. Shows Attention-to-Detail

We mentioned this briefly in the last point, you’re right! It’s worth expanding upon further because of the fact that proof of attention-to-detail presented through good graphic design communicates a commitment to detail in company operations.

When current and potential clients look at your marketing materials and find evidence of high-quality content, they feel comfortable making assumptions about the quality of your company’s products as a whole. If they look at your stuff and think, “Oh, yikes…” well, their assumptions might be…not good.

Pouring time and expertise into the visual aspects of your company’s marketing game can demonstrate to your viewers that you’re committed to getting even the small things right. If your site and social media content boast awesome graphic design, clients will accept this as an indication of the quality of your services, as well.

If you think potential customers won’t think much of your high-quality marketing content–if your only goal is to get people onto your site–think again. Attention-to-detail in marketing content has the potential to play a major role in the success of your company as a whole. 

Your. Clients. Will. Notice.

5. Increases Readability

Another important fact of life for any person partaking in a marketing campaign to note is that people are generally much more drawn to written content that includes visual elements. If you’re scrolling through your Facebook timeline, you’ll likely skip right past an article title. But if it’s got a photo and graphic about a little puppy? Um, I’m in!

Graphic design in marketing copy increases your copy’s readability. Visual elements allow for a more-easily-processed breakdown of content. They allow for natural breaks in large chunks of text, and they make the whole thing less intimidating at a glance.

A good graphic designer will understand the ways in which your copy can be optimized for readability using visuals. They’ll have the expertise and skilled understandings of the sort of typography, colors, size, shape, and style of visual content that’ll work best with your content.

When people look at your business’s written content and realize that not only is it visually appealing and professionally-done, but it’s also far easier to read than the large text chunks your competitors post–well, you’ll hardly be able to tear them away.

It’s simple: Visual content is easy to process. When paired with written content and info, it’s compelling, memorable, and enjoyable.

6. Provides Greater Variety

Speaking of scrolling through your timeline: Think of how often you find yourself scrolling through a social media platform or website, only to realize you’ve completely zoned out. It’s all the same old stuff…why pay attention?

Working high-quality visual design into your marketing strategy means unlocking a world of variety–and near immunity to a monotonous timeline. Instead of posting nothing but words and the occasional photograph, good graphic design opens doors to infographics, to custom posters, to playful advertisements, and beyond.

Utilizing good visual design in your marketing campaign makes it nearly impossible (with a little effort) to let your content go stale. There’s a world of options out there, and it’s likely that graphic design will unlock the doors your company isn’t already entering.

Beyond that, it’s important to understand that variety in itself is a necessary tool to access the full scope of your target audience. One type of content won’t capture your entire audience; another sort of content might interest a completely separate sector of your market.

Good graphic design and the variety it brings could be just what your company needs to unlock its full marketing potential.

7. Promotes Professionalism

Whether inside the walls of your business, on your business cards, or in the minds of current and potential clients, it’s important that your company promotes professionalism. Even if your brand is built on a fun, casual style, it’s still important that your company retains a clear authority and that it remains obvious that you know what you’re talking about.

Good graphic design could be what your business needs in order to solidify a sense of professionalism throughout your company and beyond. It proves that your business takes itself seriously; it shows that all aspects of your business are intentional, thoughtful, and strategic.

With great graphic design ruling your company’s marketing campaigns, your employees will be constantly reminded to take your company seriously–the same holds for your clients. 

Sleek, professional design is design that’s prepared for growth. It understands its market, it believes in the power and value of doing things right, and it’s built on professionalism and quality. 

In the workplace and beyond, good graphic design can unlock a sense of security and importance–and resulting high levels of effort and confidence from all involved.

8. Supports Competition

Well…when we say “supports”…we really mean “slaughters.” He-he. (Mwa-ha-ha-ha-ha??)

The thing about graphic design is that not everyone understands the importance of it. Maybe even your team (until now, right?!) has always underestimated what good graphic design can do for a marketing strategy.

But this means that when you enter your market with unique, killer graphic design that’s miles above your competitors’ design…well, you win!

Truly good graphic design can set your company apart from the competition. It can demonstrate the fact that you care more about getting things right, that you’re more dedicated to professionalism, that you’re the company to choose.

If much of your business’s struggle seems to be in relation to competing companies, take a stroll through those other companies’ marketing materials. How’s their graphic design look? Feel sure your company could come up with something better? Make the moves to make it happen.

Competition, who…?

9. Adds Creative Perspective

Good graphic design is not achieved by any old employee with a Canva account. Good graphic design comes from someone who’s studied the field. It comes from someone who understands the theory and craft behind creation of awesome stuff. 

To get great graphic design that’ll really make an impact in your company’s marketing campaign, you’ll likely come to a point of hiring someone on the outside–think “Graphic designer.” Crazy, right?!

Although it may require some shifting in your company’s budget, the ultimate payoff from hiring an expert graphic designer can be massive. Aside from concrete products, like a new logo or layout design, a graphic designer brings some seriously important creative perspective to your team.

You wouldn’t let someone with no experience or knowledge in marketing be the sole opinion or creator for your marketing strategy, right? You seek out several informed and talented individuals who form a team.

Consider a good graphic designer as the ultimate infusion of creative perspective.  

If most of your team is less informed on the subject of good graphic design, a designer can serve as a checkpoint. They can propose fresh ideas and turn your marketing game around altogether.

10. Boosts Sales

So…what does all this add up to? Pretty posters and clever social media posts? Well, from some perspectives, sure.

But at the end of the day, as with every effort in marketing, killer graphic design will lead to satisfied customers and seriously-boosted sales.

Your graphic design, when it’s awesome, leads to trust and credibility. It helps customers to understand that you’re serious about your services. Great graphic design sticks in the minds of customers, and it brings them back time and again.

Your marketing efforts exist mainly to lead your team to sales. Consider good graphic design as an express ticket toward those sales!

So…Why is Graphic Design Important?

Wait…for real?! You still don’t know??

Just kidding. We get it. Graphic design and its benefits are super-complex and multi-layered. It’s important to do plenty of research so you can thoroughly understand the ways in which graphic design can aid your company.

If you’ve still got questions like “Uh, why is graphic design important?” that’s totally cool! Keep on your research train by checking out our page and the rest of our cont.

Austin Terrill

Austin is the founder and CEO of Print Peppermint. He loves art, graphic design, printing, music, recording gear, synthesizers, and ice cream. He lives in Berlin with his wife and two children.
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