Why it is important to invest in a professional website?

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You can’t deny the importance of a professional website. Whether you’re a small business looking to attract local clients or a multinational company expanding your marketing reach, a professional website is key to marketing success. There’s a reason why 78% of users look online to make up their mind about a service.  

While there are a lot of advantages to designing a professional website, we’ve compiled the very best to persuade you into investing in this powerful marketing hub.

It’s a cost-effective Investment

Why it is important to invest in a professional website?
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Small businesses have this wrong impression that professional websites cost a fortune. This is why most of them have a Facebook or a LinkedIn page, but not a professional website. 

While social media platforms are a powerful marketing tool, they are essentially a front to bring business to your website. Your website is the end game, where buyers make the bulk of their purchasing decisions. Moreover, social media websites have very limited customization features for a business to carve its brand identity.

When you design a professional website, you can deploy effective inbound marketing strategies, such as Search Engine Marketing Optimization (SEO) and video content. These are way more effective ways of promoting your business than outbound marketing channels like cold calling, which don’t promise great conversions. 

Did you know that 68% of all online experiences revolve around search engine optimization?

Increases Brand Awareness

Why it is important to invest in a professional website?
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Having a professional website increases your brand awareness and credibility. 75% of users gauge a business’s credibility on a website alone. Therefore, you have to invest in a website with a great web design that impresses your visitors and consistently upload high-quality content to keep their attention. 

Reduces Inquiries

Why it is important to invest in a professional website?
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Your customer service experience is a lot smoother if you have reduced queries. A lot of calls and emails and questions about common answers divert your marketing resources and waste your time.

Most company websites have comprehensive FAQS so that potential customers can have as much information as they can when doing business with you or when deciding whether or not to do business with you. Some also have dedicated forums where customers can talk about your services. You can also have detailed product descriptions and images on your website to reduce queries.

 These website-centered resources can act as self-service hubs, allowing customers to solve problems themselves, and making your customer-experience department a lot more streamlined. 

Has Lasting Value

A professional website is more cost-effective than other marketing channels, as long as you have an active domain and hosting service.

On the other hand, a newspaper ad or a business card can only provide you promotional exposure for a few days at best. The same is true for advertising on more modern digital platforms, such as Google Adwords, and Linkedin. 

Even if you don’t make a positive ROI from a website in the first few months, you don’t need to worry because you have forever to make a profit. 

Worried about expenses related to web hosting and domains? You have nothing to worry about! These things are inexpensive even on a tight budget. 

Provides Global Opportunities

Why it is important to invest in a professional website?
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By investing in a website, you can build a global brand. When you have a product that can attract an international audience, you can easily sell it online through a website. 

You are visible to billions of users who search online for a product or service in your niche. If you have great content, brand credibility, a professional-looking web design, and other great website features, you can make a great impression on potential customers. 

Even if you don’t want to sell your services, you can dramatically increase the geographic circle of your marketing campaigns. 

Keeps You in the Race

Why it is important to invest in a professional website?
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The biggest reason you need to invest in a professional website: your competitors have websites.

 In this age of fierce digital competitiveness, it’s easy to become a tale of the past just because you’re not matching your competition in key marketing efforts.

 If your competitors have great professional websites, but you don’t, you’re losing a lot of potential customers because you lack an online presence that can match. 

Curious as to why an ABC real estate firm is snatching up your clients? It’s because they’ve developed a trustworthy website that has a high ranking on Search Engine Result Pages (SERPs).

Final Thoughts

Professional websites geared towards fulfilling the unique needs of customers can rake in massive numbers for your business. Your online presence has a huge impact on your brand credibility and awareness. Investing in a professional website is something you have to look at today, but you also need to have an investment strategy in mind.

 Which platform will you use to build your website? Will you add a professional expert? These are valid questions you need to answer before embarking on your web development project. 

Austin Terrill

Austin is the founder and CEO of Print Peppermint. He loves art, graphic design, printing, music, recording gear, synthesizers, and ice cream. He lives in Berlin with his wife and two children.

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