Case study · Business cards · Asiatico Law
Asiatico Law ↗The catch
Rounded-corner card for Asiatico Law with a red painted edge: a black-and-white photograph of trapeze artists catching each other with 'Trusted legal counsel for nonprofits' on the front, and a portrait reverse with the firm name above a brushstroke that fades from red to silver foil.
The idea
Asiatico Law, PLLC provides legal services for charities and nonprofits, with offices in Plano, Texas and Tampa, Florida.
Two rules
- 01A metaphor instead of a gavel. A black-and-white photograph of two trapeze artists at the moment of the catch.
- 02Foil that fades. A brushstroke that begins in dark red ink and ends in mirror silver foil, with a red painted edge framing both sides.
Why it works
The photograph shows what the firm offers, someone who will catch you, better than a written description could.
Start from these materials
Same paper, foil and finish, locked in — nothing of Asiatico Law's artwork comes with it.
Questions
- Can a photo and foil go on the same card?
- Yes. The photo is printed first and the foil stamped over it, registered to the artwork.
- What does a painted edge add?
- It frames both sides and is visible in a stack.
- Can ink blend into foil?
- The effect is made by overlapping a printed gradient with a foil shape, registered so the transition looks continuous.
