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    Case study · Business cards · Charlie's Heating & Cooling

    A trade card that outlasts the toolbox

    A running-cheetah mark in copper hot foil on charcoal soft-touch laminate, copper painted edges, a QR to the site and the cheetah ghosted as a blind emboss on the reverse.

    Business-cards for Charlie's Heating & Cooling with copper foil stamping, 3.5 × 2 in, rounded corners, 16pt soft-touch laminate, charcoal / white duplex face, white ink, blind emboss and painted edge, copper.

    Two rules

    1. 01Soft-touch for a trade. Soft-touch laminate: wipeable, scuff-resistant, and it makes the copper read hotter by contrast.
    2. 02QR framed, not floating. A copper-foil frame around the code, tying it to the mark.
    The finished Charlie's Heating & Cooling business cards shown in full — 3.5 × 2 in, rounded corners, 16pt soft-touch laminate, charcoal / white duplex face, Copper hot foil, White ink, Blind emboss (reverse ghost), Painted edge, copper.

    Start from these materials

    Same paper, foil and finish, locked in — nothing of Charlie's Heating & Cooling's artwork comes with it.