Case study · Business cards · Sellstate Altitude Realty
Unlock your next move
House-key die-cut card for Sellstate Altitude Realty: a white bow with a Jeep-and-mountains logo and the ALTITUDE REALTY wordmark along the blade, and a blue reverse with the agent's photo in the bow and contacts on the blade.
The idea
Sellstate Altitude Realty is a Colorado real estate brokerage with the line 'Unlock your next move'.
Two rules
- 01Cut as a key. A custom die that cuts the whole card as a house key with a stepped bow and a blade.
- 02Photo in the bow. The photo in the round bow, with contacts running along the blade.
Why it works
Clients get handed the key, which is exactly what the tagline promises.
Start from these materials
Same paper, foil and finish, locked in — nothing of Sellstate Altitude Realty's artwork comes with it.
Questions
- Can a card be cut as a key?
- Yes. The blade needs enough width that it doesn't bend.
- Will a key-shaped card fit a wallet?
- Keep it within 3.5 inches long.
- Is a custom die reusable?
- Yes, for every reprint and every agent.
