Studio concept
Two millimetres of kraft, nothing printed
A studio concept: a rigid kraft mailer carrying nothing but a lowercase wordmark, struck blind into the wrap.

Two rules
- 01Emboss the wrap, not the box. Emboss the kraft wrap flat, then wrap and assemble.
- 02No ink at all. One blind wordmark and nothing else — the texture does the work.

Start from these materials
Same paper, foil and finish, locked in — nothing of this piece artwork comes with it.
Questions
- Can you emboss a rigid kraft box?
- Yes, provided the emboss happens on the flat wrap before the box is assembled — an assembled 2 mm rigid panel has no backing to press against and the die crushes the board. Plan the wrap and the die together. Start a quote with this spec.
