How do you handle bind the swatch, do not describe it?

Every model will happily invent a blue. Named colours drift, and Colorplan has forty-nine of them that all read differently under a raking light. A real swatch photograph bound as a reference for each of the ten, so the render composites the colour and the felt tooth rather than guessing at them.

How do you handle one era per paper, deliberately?

Give a designer ten papers and the same brief and you get ten pieces that look like one piece. Assigned each paper a market and a period: Swiss modernism on Adriatic, 1925 deco on Amethyst, Bauhaus on Azure Blue, an 1880s trade label on Bagdad Brown, 1967 psychedelia on Chartreuse, 1790 neoclassical on China White. The paper had to hold up against a typographic argument it did not choose.

How do you handle duplex where the reverse has a job?

A dark flood on the reverse of a coloured stock never matches the face, and it cracks on the fold. Bonded two Colorplan sheets instead: Adriatic over China White, Bright Red over Bright White, Chartreuse over Amethyst. The edge shows the stack, which is the honest way to prove a duplex.

Design exercise · Business cards · Peppermint

Zehn Papiere, zehn Epochen.

Eine Materialübung. Wir haben echte GF Smith Colorplan Muster als Referenz gebunden und pro Papier ein Stück gestaltet, jeweils aus einer anderen Designepoche und einem anderen Markt. So wollten wir sehen, ob Papierfarbe und Filzstruktur ein fertiges Rendering überstehen.

Business-cards for Print Peppermint design exercise with letterpress, blind emboss, , painted and gilded edges foil stamping, 10 gf smith colorplan papers, duplex pairings across seven of the ten and one design era per piece, 1790 to the 2020s.

FolienYellow Gold · 101, Deep Copper · 115-2, Rose Gold · 117-3, Silver · 120 TechnikenDeboss, Die Cut, Duplex, Painted Edge, Emboss, Hot Foil, Copper Foil, Gold Foil, Rose Gold Foil, Silver Foil, Letterpress PapiereColorplan Adriatic, Colorplan Amethyst, Colorplan Azure Blue, Colorplan Bark (formerly Bagdad Brown), Colorplan Bright Red, Colorplan Bright White, Colorplan Chartreuse, Colorplan Limestone (formerly China White)

Die Idee

Jede Spezialdruckerei sagt, sie halte die Farbe. Kaum jemand zeigt Ihnen das Farbmuster neben dem fertigen Stück.

Three rules

01Das Farbmuster binden, nicht beschreiben
02One era per paper, deliberately. Assigned each paper a market and a period: Swiss modernism on Adriatic, 1925 deco on Amethyst, Bauhaus on Azure Blue, an 1880s trade label…
03Duplex where the reverse has a job. Bonded two Colorplan sheets instead: Adriatic over China White, Bright Red over Bright White, Chartreuse over Amethyst. The edge shows the…

Warum wir das gedruckt haben

Dieser Test hatte eine echte Antwort: zehn echte Colorplan-Muster binden, pro Papier ein fertiges Stück herstellen und alles nebeneinanderlegen. Weicht das Rendering ab, taugt die Pipeline nicht für Angebote.

Die Gestaltung war die Konstante. Zehn verschiedene Epochen und zehn verschiedene Märkte: Hier arbeitet das Papier, nicht ein Hausstil.