How do you handle a folder is a structure?

The pocket, the glue line and the card slit decide whether a folder works. The cover is the last thing. Built four with different interiors: a Pantone-flooded pocket, an embossed architectural cover with a blue interior, a kraft folder with mustard painted edges, a soft-touch folder with a raised spot-UV mark and a slotted card.

How do you handle tags are hardware plus paper?

The cord, chain or elastic is half the object, and a tag with the wrong attachment looks unresolved regardless of the print. Matched attachment to material: waxed cotton on black cotton with gilded edges, silk ribbon on an arch die cut, black elastic on kraft, fine gold chain on aubergine suede.

How do you handle place cards are a set, not a card?

One place card photographed alone tells you nothing. They are always seen in a row. Shot in staggered rows of four, so the repetition and the height of the tent fold are visible. Same for escort cards, fanned with the cords trailing.

Design exercise · Folders · Peppermint

Die vier Produkte, die niemand fotografiert

Eine Lückenschließung bei vier Produktfamilien, die jede Woche bestellt und fast nie fotografiert werden: Präsentationsmappen, Anhänger, Menü- und Programmkarten, Platz- und Tischkarten.

Folders for Print Peppermint design exercise with 9×12 pocket folders with card slits, hang tags: die cut, punched, corded, chained, menus: arch top, tall format, cocktail card and place cards: tent, arch, escort, deckled.

FolienYellow Gold · 101, Deep Copper · 115-2, Silver · 120, Rose Gold · 117-3, Rainbow Iridescent · R1 TechnikenDeboss, Die Cut, Painted Edge, Emboss, Hot Foil, Copper Foil, Gold Foil, Holographic Foil, Rose Gold Foil, Silver Foil, Folded, Letterpress, Raised Spot UV PapiereHyacinth Cotton · 32pt, Kraft natural 18pt, Suede laminate, Handmade cotton rag, deckled, Soft-touch laminated 32pt

Die Idee

Vier Produktfamilien fehlten vollständig in der Bibliothek. Das bedeutete vier Seiten ohne Beispiele und vier Produkte, die wir nicht sicher kalkulieren konnten.

Three rules

01A folder is a structure. Built four with different interiors: a Pantone-flooded pocket, an embossed architectural cover with a blue interior, a kraft folder with mu…
02Tags are hardware plus paper. Matched attachment to material: waxed cotton on black cotton with gilded edges, silk ribbon on an arch die cut, black elastic on kraft, fin…
03Place cards are a set, not a card. Shot in staggered rows of four, so the repetition and the height of the tent fold are visible. Same for escort cards, fanned with the cords…