How do you handle one artwork, eight burn rates?

Density drives the burn. Bamboo scorches dark at a power that barely marks sapele; run one setting across all eight and half the deck is either faint or charred. One artwork, eight calibrated laser passes. Power and speed change per species; the drawing never does. That is what makes the set comparable.

How do you handle line weight for the softest wood?

On open-grain woods a hairline can wander into a pore and break. Floored every stroke at 0.3 mm and let the hatching read as tone rather than individual lines. It holds on bamboo and still looks fine on cherry.

How do you handle nothing on top?

A clear coat protects the engraving but kills the smell and the tooth, the two things that sell a wood card. Left it raw. The engraving is burned in, not printed on, so there is nothing to scuff off.

Case study · Business cards · Print Peppermint sample pack

Acht Hölzer, ein Laser, ein Durchgang

Unsere eigenen Holzkarten für das Musterset: Kirsche, Ahorn, Buche, Bambus, Sapeli, Nussbaum, Birke und Linde. Alle tragen dieselbe Biber-Illustration und denselben Schriftzug der Holzart, in einem einzigen Durchgang lasergraviert auf 0,6 mm starkem Massivholz.

Business-cards for Print Peppermint sample pack with 2 × 3.5 in, rounded corners, 0.6 mm solid wood sheet, 8 species, single-pass laser engraving and no ink, no coating.

TechnikenLaser Engraved, Rounded Corner

Die Idee

Eine Holzkarte lässt sich leicht schlecht verkaufen. Kunden fragen nach „Holz“ und bekommen, was die Druckerei gerade vorrätig hat. Wir wollten ein Musterset, das die eigentliche Frage beantwortet: nicht ob Holz funktioniert, sondern welches Holz.

Three rules

01One artwork, eight burn rates. One artwork, eight calibrated laser passes. Power and speed change per species; the drawing never does. That is what makes the set comparab…
02Line weight for the softest wood. Floored every stroke at 0.3 mm and let the hatching read as tone rather than individual lines. It holds on bamboo and still looks fine on c…
03Nothing on top. Left it raw. The engraving is burned in, not printed on, so there is nothing to scuff off.

Warum wir es gemacht haben

Also haben wir dieselbe Karte achtmal geschnitten, einmal pro Holzart, mit demselben Biber und demselben Lockup. Nebeneinander gelegt, ergibt sich die Entscheidung von selbst.