How do you handle kill the ivory default?

The category has one palette, ivory and gold, and one typographic move, a script name over a serif date. Every direction had to declare a period or a posture: Swiss modernism, 1960s seaside, folk-art layers, art deco, psychedelia, backstage pass. Ivory and gold appears exactly where it earns its place, on the double-layer gilded piece.

How do you handle type sets the era, finish sets the price?

Seventy-six pieces from one designer collapse into one look unless something forces variety. Typography carries the era, from Didone numerals to wobbly retro serifs to ultra-condensed caps. The finish carries the tier: blind letterpress at the bottom, gilded edges and multi-level emboss at the top.

How do you handle one rock-and-roll suite, fully committed?

A themed suite usually means a motif applied to a standard layout. A five-piece suite on matte black PVC and fluorescent chartreuse: the invitation is a laminated ALL ACCESS pass on a woven lanyard, the RSVP is a guest list with a festival wristband, the thank-you is a tour poster. Real Berlin details, real date, no ivory anywhere.

Design exercise · Wedding invitations · Peppermint

Siebzehn Hochzeitsentwürfe, keiner davon in Elfenbein

Eine Hochzeitsstudie aus siebzehn Referenzrichtungen. Jede wurde vier- oder fünfmal neu aufgebaut, mit verschobener Palette und anderem Produktionsweg: von Blindprägungs-Bögen im Letterpress bis zu Acryl, Kork und Hologrammfolie.

Wedding-invitations for Print Peppermint design exercise with letterpress, emboss, deboss, , painted and gilded edges, die cut foil stamping, 76 pieces across 17 directions, invitations, save-the-dates, rsvps, details cards, envelopes, belly bands and handmade rag, acrylic, cork, vellum, suede laminate, pvc.

FolienYellow Gold · 101, Deep Copper · 115-2, Rose Gold · 117-3, Silver · 120, Rainbow Iridescent · R1 TechnikenDeboss, Die Cut, Gilded Edge, Painted Edge, Emboss, Hot Foil, Copper Foil, Gold Foil, Holographic Foil, Rose Gold Foil, Silver Foil, Folded, Letterpress PapiereHyacinth Cotton · 32pt, Handmade cotton rag, deckled, Clear acrylic, Natural cork sheet, Translucent vellum

Die Idee

Hochzeitspapeterie ist die konservativste Kategorie, die wir drucken, und genau dort lohnt es sich am meisten, anders zu sein.

Three rules

01Kill the ivory default. Every direction had to declare a period or a posture: Swiss modernism, 1960s seaside, folk-art layers, art deco, psychedelia, backstage pas…
02Type sets the era, finish sets the price. Typography carries the era, from Didone numerals to wobbly retro serifs to ultra-condensed caps. The finish carries the tier: blind letterp…
03One rock-and-roll suite, fully committed. A five-piece suite on matte black PVC and fluorescent chartreuse: the invitation is a laminated ALL ACCESS pass on a woven lanyard, the RSV…

The exercise

Siebzehn Richtungen, je vier oder fünf Ausarbeitungen. Jede musste sich in Farbpalette und Produktionsweg von ihrer Referenz lösen. Die einzige Regel: Elfenbein und Gold mussten sich ihren Platz verdienen, statt der Ausgangspunkt zu sein.