Case study · Business cards · Amy Kubelka
The key to the k
Portrait card for Realtor® Amy Kubelka: a vintage skeleton key in gold foil on royal navy whose shaft forms a lowercase k, above her script signature and 'REALTOR®' in white.
The idea
Amy Kubelka is a Realtor®. The card's reverse carries her photo and contact details.
Two rules
- 01Key and initial as one. A skeleton key whose shaft ends in her initial k, foiled in gold.
- 02Signature, not type. Her name as a white script signature.
Why it works
It's one gold object and a signature, and together they say who she is and what she does.
Start from these materials
Same paper, foil and finish, locked in — nothing of Amy Kubelka's artwork comes with it.
Questions
- Can a monogram be combined with an icon?
- Yes. Draw them as one shape so the foil die is a single clean piece.
- Does gold foil work on royal navy?
- Yes, it's a classic pairing with strong contrast and warmth.
- Should a realtor card include a photo?
- Many do. Put it on the reverse so the front stays clean.
