Case study · Business cards · Astraea Capital
Dots that fade into light
Card for Astraea Capital: a field of hexagonal dots in spot gloss fading across deep navy stock behind the white wordmark, and a reverse with the founder's details in white and a thin A mark in silver foil.
The idea
Astraea Capital describes itself as a cryptocurrency and fintech investment firm. The card shown is for its CFO and founder.
Two rules
- 01A halftone in gloss. Hexagonal dots in clear spot gloss that grow and fade across the navy, visible when the card catches light.
- 02Silver for the mark. Mirror silver foil for the thin geometric A.
Why it works
The gloss dots and silver line make the card feel technical, and the deep navy keeps it looking like an investment firm.
Start from these materials
Same paper, foil and finish, locked in — nothing of Astraea Capital's artwork comes with it.
Questions
- Can spot gloss be a gradient?
- Gloss can't fade, but a halftone of dots that change in size gives the look of one.
- Does spot gloss work on uncoated stock?
- It does, but it sinks more than on coated stock. Test on the chosen sheet.
- What finishes suit fintech brands?
- Restrained metallics and gloss patterns on dark stock read modern without looking flashy.
