Case study · Business cards · Bar & Cocoa
Bar & Cocoa ↗Gold on grey, like foil on a chocolate bar
Business card for Denver craft chocolate company Bar & Cocoa: a circular gold foil wordmark and crane illustration on mid-grey uncoated cardstock, with gold foil contact details on the reverse.
The idea
Bar & Cocoa is a Denver craft chocolate company that curates ethically sourced bean-to-bar chocolate from more than 50 makers. It was co-founded by CEO Pashmina Lalchandani, who started the business after tasting craft chocolate for the first time in 2015.
Two rules
- 01A coloured sheet, not a printed flood. Mid-grey uncoated cardstock, so the trimmed edges match the face and the gold foil lands on real paper texture.
- 02Foil on both faces. Gold foil on both sides: the mark and crane on the front, and the name, contacts and social icons on the back.
Why it works
Gold on grey is the same pairing as a good chocolate wrapper. The card feels like the product it sells.
Start from these materials
Same paper, foil and finish, locked in — nothing of Bar & Cocoa's artwork comes with it.
Questions
- Does gold foil work on coloured paper?
- Yes, often better than on white. On a mid-tone dyed-through stock, gold reads warmer and the edges of the card match the face.
- Can you foil small text like phone numbers?
- Yes. On a smooth uncoated sheet we hold around 6pt in a normal-weight sans, and more on textured stock.
- What is dyed-through paper?
- Paper coloured all the way through during manufacture, not printed on the surface. The trimmed edge stays the same colour as the face.
