How do you handle borrow the process, not the palette?

Copy a reference closely and you have made a derivative. Copy it loosely and you have learned nothing. Kept the production idea intact, blind emboss under foil, a cut-through monogram, a tone-on-tone gloss pattern, and shifted every colourway hard: pastel tins became earthy Pantone floods, Klein blue became oxblood, green became terracotta with silver.

How do you handle let the type be the variable?

A single house typeface across a set collapses it into a series. Assigned each build a face from a specimen library: deli serifs, art-deco inlines, liquid chrome, blackletter, sign-painting brush, 70s bubble. The type sets the era; the finish stays ours.

How do you handle four pieces from type alone?

Most packaging leans on a mark or an image. Four builds are pure typography: a riso sticker sheet, mint deco cartons, a blackletter mailer, heart-die-cut tags. No logo, no illustration, nothing but letterforms and a finish.

Design exercise · Boxes · Peppermint

Diciassette riferimenti, quarantaquattro risposte.

Un esercizio di riferimento. Diciassette lavori di packaging e cancelleria che ammiriamo, ciascuno ricostruito due o tre volte con una palette diversa, un altro supporto e un carattere tratto da una raccolta di specimen. L'idea produttiva resta, il design no.

Boxes for Print Peppermint design exercise with , emboss, deboss, spot uv, painted edges, die cut foil stamping, 17 reference pieces, 44 builds, every colourway shifted from its source and type drawn from 34 display specimens.

LamineYellow Gold · 101, Deep Copper · 115-2, Rose Gold · 117-3, Silver · 120, Rainbow Iridescent · R1 TecnicheDeboss, Die Cut, Painted Edge, Emboss, Hot Foil, Copper Foil, Gold Foil, Holographic Foil, Rose Gold Foil, Silver Foil, Letterpress, Raised Spot UV, Spot UV CarteHyacinth Cotton · 32pt, Kraft natural 18pt, Suede laminate, Soft-touch laminated 32pt

L'idea

Diciassette lavori che abbiamo ammirato, soprattutto packaging, qualche biglietto. Lo scopo non era riprodurli. Era isolare l'idea produttiva di ciascuno e ricostruirla dove non era mai stata usata.

Three rules

01Borrow the process, not the palette. Kept the production idea intact, blind emboss under foil, a cut-through monogram, a tone-on-tone gloss pattern, and shifted every colourway…
02Let the type be the variable. Assigned each build a face from a specimen library: deli serifs, art-deco inlines, liquid chrome, blackletter, sign-painting brush, 70s bub…
03Four pieces from type alone. Four builds are pure typography: a riso sticker sheet, mint deco cartons, a blackletter mailer, heart-die-cut tags. No logo, no illustratio…

Come ha funzionato

Ogni combinazione di colori si è spostata abbastanza da non sembrare una copia. I caratteri vengono da una libreria di specimen e non da un font aziendale, così la serie non si appiattisce in un'unica voce.