Can a hang tag be printed on very thick board?

Yes. The CYBEX tag is 700 to 900 gsm duplex black board: two plies laminated together, so it stays flat and rigid when it hangs. Heavy duplex board also takes hot foil and white ink well.

Can you hot foil both sides of a hang tag?

Yes. Each side is stamped in its own pass. On the CYBEX tag the front carries the gold foil wings and logo, and the back carries the logo again above the printed copy.

How do you print readable text on a black hang tag?

With opaque white ink. Ordinary process inks sink into black board and almost vanish, so the type on the CYBEX tag is printed in white, and the QR code sits on a solid white base with the code printed in black on top.

Can a hang tag have a custom shape and hole?

Yes. The CYBEX tag is laser-cut to the client's own outline, with angled shoulders and an oval slot. Laser cutting needs no cutting die, which makes it a good fit for short runs and prototypes.

What does soft-touch do on a hang tag?

Soft-touch gives the board a velvety matte surface. On a black tag it keeps the black deep and non-reflective, so metallic foil stands out more.

Can you make a small presentation run before full production?

Yes. This CYBEX project was a presentation run of two tags for the New York flagship, built to the same specification a production run would use.

Case study · Hang tags · CYBEX × Jeremy Scott

CYBEX × Jeremy Scott ↗

Black board. Gold wings.

A presentation hang tag for the CYBEX by Jeremy Scott Wings collection at CYBEX's New York flagship on Greene Street: 700 to 900 gsm black duplex soft-touch board, gold hot foil on both sides, white ink for the type and a laser-cut tag shape with an oval slot.

TechniquesHot Foil, Gold Foil, Laser Cut, Duplex

The idea

A presentation hang tag for the CYBEX by Jeremy Scott Wings collection at the CYBEX flagship on Greene Street: black soft-touch board where only the gold shines.

Four rules

01Black, and heavy. 700 to 900 gsm duplex black board with a soft-touch surface. Two plies laminated together make it stiff enough to hold its shape, and the v…
02Foil, not ink, for the gold. Gold hot foil on both sides: the wings and the CYBEX by Jeremy Scott logo on the front, the logo again on the back.
03White ink for the words. Opaque white ink for all the type and as a solid base under the QR code, with the code itself printed in black on top. The logo above stays…
04Laser-cut, with a slot. Laser-cut to CYBEX's cutline at 100 × 225 mm, slot included. No die.

Wings over Greene Street. The tag artwork is CYBEX's own; the scenes are recreated with AI from the real print files.

The brief

In November 2025 CYBEX opened its first flagship store in New York, at 127 Greene Street in SoHo's Cast-Iron District. The store also carries the brand's collaborations with the designer Jeremy Scott, including Wings, his second collection with CYBEX: black, gold, and a pair of wings.

In July 2026 the CYBEX team asked us for a presentation hang tag for Wings. The artwork was theirs and already finished: a tall tag with angled shoulders and an oval slot, gold wings and the CYBEX by Jeremy Scott logo on the front, and on the back the story, the store's address and a QR code.

Our job was to make it feel like the product it hangs on. Black that stays black, gold that looks like metal, and a tag heavy enough that it doesn't flutter.

The tag, front and back, rendered from CYBEX's print files. 100 × 225 mm.

Macro of the thick black hang tag held between finger and thumb, gold foil wings catching the light on the soft-touch surface — Thick enough to stand up on its own. The soft-touch surface keeps the black flat, so the foil is the only thing that shines. Still from the film.

A heated brass die with the wings relief lifting off black board, the gold foil carrier film being peeled back to show the stamped wings — Hot foil: a heated die presses metallic foil into the board, and the carrier film peels away. Recreated for the film.

Five layers on one board. Built from the real separations.

The black and gold hang tag hanging through its oval slot from a gold stroller handlebar in a warm, softly lit store — Hung through its slot from a gold handlebar. In the black-and-white parts of the film, only the gold keeps its colour. Still from the film.

A store window on a cast-iron street in black and white, a black stroller with gold wings in the window and only the gold in colour — The window, in black and white with only the gold in colour. Still from the film.

Inside a bright store with tall windows, a black stroller with gold wings on a stone plinth, the tag hanging from its handlebar — Inside, everything is in colour. Still from the film; the store interior is recreated, not photographed.

A hand turning the hang tag over on a gold handlebar to show the back: white headline, body copy, QR code and store address — The back carries the story and the way to the store. Still from the film.

Our concept render from the quote stage, July 2026. The fine print in it is AI-drawn; the flat artwork above is the real thing.

A cast-iron street in SoHo seen from high above in black and white, early morning, almost empty — SoHo, New York. Cast iron, early light. Still from the film.

A figure with white wings seen from behind, sitting on a cast-iron cornice above a cobbled street, pigeons beside him, in black and white — A watcher over Greene Street, seen only from behind. Still from the film.

A lone figure in a long coat walking down a wet cobbled SoHo street at dusk between lit street lamps, in black and white — Dusk on the cobbles. Still from the film.

At 127 Greene Street

SoHo's cast-iron façades are mostly white, grey and black, and so is the Wings collection apart from its gold. That gave us the idea for the film: show the street in black and white, keep only the gold in colour, and switch to full colour once you're inside the store.

The tag does the same thing on a shelf. On black soft-touch board the only reflective surface is the foil, so the wings are what catches the eye first.

The concept render

While quoting, we made a render to show CYBEX how the tag could look in the hand. That render also tried a gilded edge. The approved proof is gold foil and ink only, with no edge gilding, and that's what the page and the film show.

What this build is good for

Black soft-touch board with gold foil suits brands whose product is already black and metal: fashion, eyewear, watches, spirits, premium kit. The foil only reads as metal because nothing else on the board shines.

Keep fine type in white ink and save the foil for the mark. Very thin foil lines and very small type on a soft-touch surface can fill in, so the wings here are drawn as clean outlines at a generous size.

Laser cutting suits a short presentation run like this one, or a shape that's still changing, because there's no cutting die to make. For a long production run we'd look at a die again.

How we made the film

The film borrows from Wim Wenders' Wings of Desire (1987), shot by Henri Alekan: angels watching a city in black and white, with colour kept for the human world. We used the same rule. Greene Street is in black and white, only the gold on the tag keeps its colour, and inside the store everything turns to colour.

Every scene is generated with AI, using CYBEX's print files as the reference for the tag, so the shape, the wings and the copy match the real thing. The winged figure is an anonymous extra seen from behind; we didn't recreate Jeremy Scott or anyone else. CYBEX and CYBEX by Jeremy Scott are trademarks of their owners, and the film is not affiliated with any film or filmmaker.

Start from these materials

Same paper, foil and finish, locked in — nothing of CYBEX × Jeremy Scott's artwork comes with it.

Open in Studio Ask about this

Questions

Can a hang tag be printed on very thick board?: Yes. The CYBEX tag is 700 to 900 gsm duplex black board: two plies laminated together, so it stays flat and rigid when it hangs. Heavy duplex board also takes hot foil and white ink well.
Can you hot foil both sides of a hang tag?: Yes. Each side is stamped in its own pass. On the CYBEX tag the front carries the gold foil wings and logo, and the back carries the logo again above the printed copy.
How do you print readable text on a black hang tag?: With opaque white ink. Ordinary process inks sink into black board and almost vanish, so the type on the CYBEX tag is printed in white, and the QR code sits on a solid white base with the code printed in black on top.
Can a hang tag have a custom shape and hole?: Yes. The CYBEX tag is laser-cut to the client's own outline, with angled shoulders and an oval slot. Laser cutting needs no cutting die, which makes it a good fit for short runs and prototypes.
What does soft-touch do on a hang tag?: Soft-touch gives the board a velvety matte surface. On a black tag it keeps the black deep and non-reflective, so metallic foil stands out more.
Can you make a small presentation run before full production?: Yes. This CYBEX project was a presentation run of two tags for the New York flagship, built to the same specification a production run would use.