Case study · Business cards · Numerai
Numerai ↗Un motivo visibile solo in controluce, di sbieco
Numerai card on 32pt uncoated black stock. A white pigment foil hexagon goes down first, then one semi-gloss black foil glyph pattern is stamped across the whole front, over the bare black paper and straight over the white. The back carries the contact details in white pigment foil.
L'idea
Numerai è un hedge fund in crowdsourcing gestito dall'intelligenza artificiale, con sede a San Francisco, fondato nel 2015 da Richard Craib. I data scientist inviano i propri modelli al suo torneo e il fondo opera sulle previsioni combinate. JPMorgan Asset Management si è assicurata una capacità di 500 milioni di dollari nel fondo.
Two rules
- 01Semi-gloss black foil on black paper. Semi-gloss black hot foil on 32pt uncoated black. The sheen against the flat paper shows the pattern only when the card tilts.
- 02Black foil stamped over white foil. The white pigment foil hexagon is stamped first. The same black foil pattern is then stamped straight over it, so the glyphs run unbroken t…
Perché funziona
One black foil plate does the whole pattern on two surfaces. On the uncoated paper it is sheen against flat black. On the white foil hexagon it is solid black against white. Foil holds on foil, so a second colour can sit under the pattern without breaking it.
Parti da questi materiali
Stessa carta, lamina e finitura, già impostate: nulla della grafica di Numerai's viene incluso.
Domande
- Is the shine spot UV?
- No. It is semi-gloss black hot foil stamped on uncoated black paper. There is no spot UV or varnish on this card.
- Can you stamp foil on top of foil?
- Yes. The white pigment foil hexagon went down first, then the black foil pattern was stamped over it.
- Come si stampa il bianco sul nero?
- With non-metallic white pigment foil rather than white ink.
- Anche il retro è rifinito?
- Yes. The contact details on the back are white pigment foil.
