Case study · Business cards · Charlie's Heating & Cooling
A trade card that outlasts the toolbox
A running-cheetah mark in copper hot foil on charcoal soft-touch laminate, copper painted edges, a QR to the site and the cheetah ghosted as a blind emboss on the reverse.

FoilsDeep Copper · 115-2TechniquesPainted Edge, Emboss, Hot Foil, Copper Foil, Rounded CornerStocksSoft-touch laminated 16pt
Two rules
- 01Soft-touch for a trade. Soft-touch laminate: wipeable, scuff-resistant, and it makes the copper read hotter by contrast.
- 02QR framed, not floating. A copper-foil frame around the code, tying it to the mark.

Start from these materials
Same paper, foil and finish, locked in — nothing of Charlie's Heating & Cooling's artwork comes with it.



