Case study · Business cards · Meghan Ewing
Meghan Ewing ↗A warm card for a calm practice
Card for acupuncturist Meghan Ewing, L.Ac.: a round gold foil emblem and the light lowercase name with 'Acupuncture + Herbs' on dusty rose stock, and a gold foil reverse with clinic details.
The idea
Meghan Ewing is a licensed acupuncturist (L.Ac.) offering acupuncture and herbal medicine.
Two rules
- 01A coloured sheet. A dusty rose stock dyed through the sheet.
- 02A solid foil emblem. A solid gold roundel with the illustration reversed out.
Why it works
It feels like a wellness practice without the usual clichés: warm paper, one gold seal and light type.
Start from these materials
Same paper, foil and finish, locked in — nothing of Meghan Ewing's artwork comes with it.
Questions
- Can illustration be reversed out of foil?
- Yes. Reversed lines need to stay open so the foil doesn't fill in, and we check them at proof.
- Does gold foil suit pink stock?
- Yes, warm gold on dusty rose is a soft, premium pairing.
- Is a dyed-through stock better than printing colour?
- Yes. The edges match and foil lands on real paper.
