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    Materials · Packaging substrates

    The substrates a paper library cannot hold

    A carton laminate is mostly board, but the board never touches the drink. A pouch is a stack of films chosen by the barrier the product needs. Neither has a weight in gsm or a shade name, so they live here, with the layer stack, what can be printed on the face, and what happens to it after use.

    Drink cartons and coffee pouches lined up on black stone: gable-top, aseptic brick, kraft, matte black and iridescent.

    Aseptic brick and gable-top cartons: paperboard with polymer, and sometimes foil, laminated to it. Mostly board by weight, but the board never touches the drink.

    Stand-up pouches, from the kraft-and-foil coffee bag to mono-material film you can drop off at a store. What barrier the pouch needs decides what it is made of, and what happens to it afterwards.

    Pick what's inside first

    1. 01

      What's inside decides the barrier. Coffee, tea and fatty snacks hate oxygen. Powders hate moisture. Chilled drinks lean on the fridge.

    2. 02

      The barrier decides the build. Foil and metallised cores keep things fresh the longest, and they're also what keeps a pack out of the recycling bin. Single-material films and alu-free cartons recycle more easily, but give up some barrier.

    3. 03

      The finish is the skin over it. Kraft, matte, soft-touch or iridescent sits on the outside. Pick it last.

    At a glance

    Fourteen packaging materials and components, compared by use, barrier and after use.
    MaterialBest forBarrierPrints best withAfter use
    Aseptic brick carton laminateShelf-stable drinks that live in a cupboard for months: oat and nut milks, juice, broth, coffee drinks.HighFlexoCarton stream
    Aseptic brick, slanted topAmbient drinks that get poured more than once. The sloped top pours cleanly and the screw cap recloses.HighFlexoCarton stream
    Aseptic brick, aluminium-freeAmbient drinks where a lower carbon figure and simpler recycling matter more than the longest possible shelf life.Medium-highFlexoCarton stream
    Gable-top chilled cartonChilled milk, oat drink and juice sold from the fridge.LowFlexoCarton stream
    Kraft-face carton boardCartons where the brown board itself is the look.LowFlexoCarton stream
    Plant-based PE screw capThe closure on slanted-top and gable-top cartons.n/aMoulded colourPE recycling
    Kraft / PET / aluminium / PE pouchWhole-bean and ground coffee, tea, and anything that goes stale in air. The long-shelf-life pick.HighFlexo on the kraft faceNot recyclable
    Kraft / PLA compostable pouchSmall-batch coffee, tea and dry goods sold and used quickly, through a short supply chain.MediumFlexo with water-based inksIndustrial compost
    Matte BOPP / metallised PET / PE pouchThe matte black coffee bag, or any colour flood that wants a soft, glare-free surface.Medium-highReverse-printed flexoNot recyclable
    Mono-material PE pouchBrands that need a recyclable claim on the back panel and can live with a softer hand.MediumFlexo, up to 8 coloursPE recycling
    Metallised and iridescent filmPouches where the film itself is the whole idea.Medium-highFlexo with a white underprint wherever colour must stay trueNot recyclable
    One-way degassing valveWhole-bean coffee packed fresh off the roast.n/an/a (a component, and it sits on top of the artwork)Not recyclable
    Press-to-close zipperReclosing coffee, snack and dry-goods pouches.n/an/a (a component)PE recycling
    Tin tieA craft reclose on kraft bags with a product that moves fast.Lown/a (a component)Not recyclable

    Carton laminate or folding carton?

    A folding carton (a tuck box, a mailer) is one sheet of board that's printed, foiled or embossed flat, then cut and glued. A drink carton is a laminate made at the mill: board plus polyethylene, and foil or a polymer barrier for long-life drinks. It's printed on a reel and only becomes a box when it's filled and sealed around the drink. That's why tactile finishes belong on folding cartons and boxes, and why carton minimums are set by the filling line.

    Explore boxes

    What a film can and can't take

    Can: digital or plate print, soft-touch or matte film, registered spot gloss, one small hot foil mark on the flat web, white underprint on metallised film, clear windows.

    Can't: letterpress, deboss or emboss (a soft laminate has nothing to press into), large or multi-colour foil, exact Pantone on a digital pouch (it's simulated with process inks).

    Where the craft goes instead: labels, hang tags and belly bands, at runs from 250.

    Claims, certified or not at all

    We only print a recyclable, compostable or food-contact claim when the film or carton maker has certified that exact structure. Ask for the certificate before the artwork is final.

    • Recyclable (How2Recycle in the US; EU design-for-recycling grades from 2030)
    • Compostable (EN 13432 / TÜV OK compost INDUSTRIAL or HOME / BPI, and the certificate names which)
    • Food contact (the maker's declaration of compliance)

    Frequently asked questions

    Can you foil stamp or emboss a coffee pouch?

    A small one-colour foil mark, yes: it's stamped on the flat film before the bag is formed, away from the zipper, valve and gussets. Letterpress and deboss, no. A pouch is a soft laminate with nothing for a plate to press into, so those go on a label, tag or band.

    What's the minimum for custom printed pouches?

    Digitally printed pouches start around 500 per design. Plate-printed (rotogravure) pouches make sense from about 10,000 per design. Below 500, a stock bag with a printed or foil label is the cleaner route, and the label is where foil, letterpress and deboss actually work.

    Can a small brand get custom printed drink cartons?

    Cartons are printed for the filling line that fills them, so the route goes through your co-packer. We design the artwork and prepare the files for your carton maker.

    Is a kraft coffee bag recyclable?

    Usually not. The kraft is only the outside; inside is plastic and often foil, and household streams can't separate them.

    Compostable or recyclable, which should I pick?

    Compostable suits short shelf life and customers with access to industrial composting. Recyclable mono-polyethylene suits brands that want a claim most customers can act on. Neither matches foil for shelf life.

    Do coffee bags need a degassing valve?

    For whole bean packed fresh, yes. Ground coffee degasses faster but still benefits.

    Can you match my Pantone on a pouch?

    On a digital pouch the spot colour is built from process inks, so it gets close, not exact. Plate-printed runs can use mixed spot inks. A label gives you true Pantone at small runs.

    Why does my colour look different on kraft?

    Ink is translucent, and kraft is brown, so everything shifts warmer and darker. Print white underneath for light colours, or design with the brown.