How do you handle puff only where it earns it?

Puff foam under a tight spiral bunches, and the blades close up into a single mass. Foam under the leaf outline and the outer blades; flat satin in the swirl centre. The mark reads raised without losing its geometry.

How do you handle stitch direction per blade?

One stitch angle across the whole swirl makes it read flat and grey. Rotated the satin angle blade by blade so each one catches light differently. That's what makes the pinwheel turn.

How do you handle black on heather, not white?

White thread on heather goes dingy after a wash. Black thread. It holds against the slub and against the black brim it reads as one system.

Case study · Labels · Print Peppermint sample pack

A logo with a swirl, in raised thread

Our pinwheel-leaf mark in black 3D puff embroidery on a heather-grey six-panel snapback, black flat brim, kelly-green undervisor.

Labels for Print Peppermint sample pack with 6-panel flat-brim snapback, heather-grey wool blend crown, black 3d puff satin stitch, ~2 in and kelly-green undervisor.

Techniques3D Puff, Embroidered InksPANTONE Process Black

The idea

Embroidery is the one process where our usual rules invert. On paper you thin a line until it's elegant; in thread you thicken it until it survives.

Three rules

01Puff only where it earns it. Foam under the leaf outline and the outer blades; flat satin in the swirl centre. The mark reads raised without losing its geometry.
02Stitch direction per blade. Rotated the satin angle blade by blade so each one catches light differently. That's what makes the pinwheel turn.
03Black on heather, not white. Black thread. It holds against the slub and against the black brim it reads as one system.

Why we made it

This cap is in the sample pack for that reason. It shows a customer what happens to a delicate mark when the medium is 40 stitches per centimetre.

Macro of 3D puff satin stitch embroidery on heather grey cap fabric — Macro. Satin over foam, stitch angle changing blade to blade, heather slub sharp around it.

Profile: flat brim, green undervisor, the puff height in silhouette.

Start from these materials

Same paper, foil and finish, locked in — nothing of Print Peppermint sample pack's artwork comes with it.

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