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    Case study · Belly bands & sleeves · The Ritz-Carlton

    One band to hold the set together

    A 2-inch cotton belly band wrapping the Lunar New Year envelope set. Gold foil crest and wordmark, a blind-debossed plum-blossom border, closed with a round gold seal.

    Belly-bands-sleeves for The Ritz-Carlton with gold and seal sticker foil stamping, 100lb cream cotton, blind deboss and 2 in band.

    The idea

    The envelopes ship as a set. The band replaces a box: it holds the stack, carries the brand, and comes off in one motion.

    Two rules

    1. 01Band weight. 100lb cotton, scored at the two wrap points.
    2. 02Blossom border as deboss. Blind deboss for the border, foil only for crest and wordmark.
    Macro of the gold crest on cream cotton band against red envelopes
    Banded stack and flat band, top-down

    Start from these materials

    Same paper, foil and finish, locked in — nothing of The Ritz-Carlton's artwork comes with it.