Case study · Business cards · Skip Intro Advisors
Skip Intro Advisors ↗The skip button, in foil
Card for Skip Intro Advisors: large black and gold foil chevrons pointing right across the left of the card, and the wordmark with a gold double-chevron standing in for the final O, above the advisor's details.
The idea
Skip Intro Advisors is an advisory firm whose name comes from the streaming 'skip intro' button.
Two rules
- 01Chevrons as the mark. Oversized chevrons in black and gold foil, and a double-chevron replacing the O.
- 02Gold only on the arrows. Gold foil on the chevrons, with the type in black.
Why it works
The arrows point the eye from the brand to the name and number.
Start from these materials
Same paper, foil and finish, locked in — nothing of Skip Intro Advisors's artwork comes with it.
Questions
- Can large foil areas lay down cleanly?
- Yes on smooth stock. Very large solids can show slight texture on uncoated sheets.
- Can foil replace one letter in a wordmark?
- Yes, registered to the printed type.
- Does foil to the edge work?
- Yes, bleed it 1/8 inch past the trim.
