Case study · Business cards · Tony Ortiz Barber Studio
Tony Ortiz Barber Studio ↗A card cut like a blade
Die-cut card for Tony Ortiz Barber Studio in Houston: matte black stock cut into a double-edged razor blade with the centre slot open, a tone-on-tone gloss script logo across both faces, and white contact type.
The idea
Tony Ortiz Barber Studio is a barbershop at 7720 Jackrabbit Road in northwest Houston, run by Houston native Tony Ortiz.
Two rules
- 01Cut the card as the tool. A blade-shaped outside die with a centre-slot detail, kept connected to the body so it cuts cleanly.
- 02Logo in gloss, details in white. The script logo in black-on-black gloss across both faces, with the contact details in small white type in the clear areas.
Why it works
The shape tells you it's a barber, the gloss logo shows when light catches it, and the white type is where you need it.
Start from these materials
Same paper, foil and finish, locked in — nothing of Tony Ortiz Barber Studio's artwork comes with it.
Questions
- Can a die-cut have holes cut through the middle?
- Yes, as long as the die leaves enough material and any fully enclosed area keeps connector bridges so it doesn't fall out.
- Is a shaped card sturdy?
- A die-cut card can be built from several stock weights. Narrow points and slot bridges must be checked against the actual die line.
- What is tone-on-tone gloss?
- Clear gloss on the same colour stock, so the design shows as a change in shine rather than colour.
