What is a spot gloss pattern?

A clear gloss coating applied only in a pattern, so it shows as shine against the matte stock.

Does spot gloss work on dark stock?

Yes, it's most visible on dark matte stocks where the contrast in sheen is highest.

Can a logo repeat be used as a background?

Yes, if it's tone-on-tone. Gloss or blind emboss keeps it from competing with the main logo.

Case study · Business cards · Zirkle Advisors

A pattern you see only when you tilt it

Card for Zirkle Advisors: deep navy front with a repeating ZA monogram pattern in clear spot gloss and a white logo, and a white reverse with the attorney's details and a navy rule along the bottom.

Business-cards for Zirkle Advisors with white foil stamping, navy stock, spot gloss pattern and two-sided.

TechniquesSpot Gloss Varnish, White Foil

The idea

Zirkle Advisors is a business law firm that offers general counsel services to companies. The card shown is for Riley Daniel, an attorney.

Two rules

01The monogram as texture. The ZA monogram repeated in clear gloss over matte navy, visible only at an angle.
02A plain white back. A clean white reverse with navy type and one navy rule.

Why it works

The front looks quiet at first and shows detail up close, which is a good impression for a law firm to make.

Start from these materials

Same paper, foil and finish, locked in — nothing of Zirkle Advisors's artwork comes with it.

Open in Studio Ask about this

Questions

What is a spot gloss pattern?: A clear gloss coating applied only in a pattern, so it shows as shine against the matte stock.
Does spot gloss work on dark stock?: Yes, it's most visible on dark matte stocks where the contrast in sheen is highest.
Can a logo repeat be used as a background?: Yes, if it's tone-on-tone. Gloss or blind emboss keeps it from competing with the main logo.

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