Design exploration
Soft Touch 16pt concept: Soft Touch 16pt · Raised Spot UV
Soft Touch 16pt · design
The recipe
- Product & size
- Soft Touch 16pt
- Paper
- Soft Touch 16pt
- Print & finishes
- Raised Spot UV
Studio note
Printed on Soft Touch 16pt — a smooth matte-laminated paper construction. This concept uses the modern contrast of raised spot UV on soft-touch laminate to convey a sleek, next-generation feel. The subtle yet impactful gloss of the spot UV on the ampersand highlights the brand's unique identity while the soft touch paper feels luxurious. This card feels contemporary and refined, reflecting a forward-thinking design firm. This one spends the finish across a pattern as well as the mark — more presence on the shelf, and a higher stamping cost.