How do you handle one capability per piece?

A single piece with six finishes on it proves nothing about any of them. Each build isolates one thing: the triplex card is about the red core, the blind-letterpress card is about impression with no ink, the raised gloss card is about raised gloss, the pearlescent card is about a shimmer under flat black.

How do you handle include the difficult ones?

The easy wins, gold foil on black cotton, are what everyone photographs. Also built the awkward ones: white ink on kraft, flat spot UV that only appears at a raking angle, blind emboss with no ink at all, pigment foil that has no metallic glint. If a finish is subtle, the photograph has to prove it is there.

How do you handle same light for all sixty-eight?

Different lighting per piece makes a portfolio, not a reference. One scene, one light: black basalt plinth, single hard key raking from upper left, rim on the right edge to show stock thickness. Every difference you see between these pieces is the material, not the photograph.

Design exercise · Business cards · Peppermint

Ogni lavorazione che offriamo, una volta

L'esercizio di base. Un pezzo per ogni lavorazione tra biglietti da visita, inviti, buste, carta intestata, biglietti, adesivi e scatole, così ogni materiale e finitura del catalogo ha una fotografia associata.

Business-cards for Print Peppermint design exercise with 8 colours including holographic and pigment foil stamping, 68 pieces across 8 product families, exotic stocks: cotton, kraft, suede, pearlescent, cork, wood, metal, acrylic, plastic and pantone spot, fluorescent pantone, blind letterpress, raised gloss, triplex.

LamineYellow Gold · 101, Deep Copper · 115-2, Silver · 120, Rose Gold · 117-3, Rainbow Iridescent · R1, Black · 162-9 TecnicheDeboss, Die Cut, Duplex, Gilded Edge, Painted Edge, Emboss, Hot Foil, Black Foil, Copper Foil, Gold Foil, Holographic Foil, Rose Gold Foil, Silver Foil, Letterpress, Raised Spot UV, Spot UV, Triplex CarteHyacinth Cotton · 32pt, Kraft natural 18pt, Suede laminate, Constellation Jade Satin, Solid walnut, Satin stainless, Clear acrylic, White PVC card stock

L'idea

Prima di qualsiasi cosa espressiva, ci serviva una fotografia per ogni lavorazione. Non una mood board, ma un riferimento: ecco come appare il foil rame su cotone nero sotto un'unica luce dura, ecco come appare un'anima triplex rossa a 48pt.

Three rules

01One capability per piece. Each build isolates one thing: the triplex card is about the red core, the blind-letterpress card is about impression with no ink, the rais…
02Include the difficult ones. Also built the awkward ones: white ink on kraft, flat spot UV that only appears at a raking angle, blind emboss with no ink at all, pigment…
03Same light for all sixty-eight. One scene, one light: black basalt plinth, single hard key raking from upper left, rim on the right edge to show stock thickness. Every dif…

Perché la versione semplice conta

Sessantotto pezzi, una finitura ciascuno, tutti illuminati allo stesso modo per poterli confrontare. È il set meno affascinante qui, ed è quello che usiamo di più.