What is a minimalist business card?+
A card with one idea per side and nothing decorative: usually a logo or name on the front and contact details on the back, lots of empty space, and one colour or none. Because there's so little on it, the paper and the printing process carry the effect, which is why minimalist cards are often letterpressed or embossed on thick cotton.
What should be on a minimalist business card?+
Your name or mark on the front. On the back: your name, role, one phone number, one email and your website. Leave out the slogan, the second phone number and the list of services. If people need more, the website has it.
How much do minimalist business cards cost?+
Matte cards start at 52 US$ for 100 and soft-touch at 113 US$ for 100, both shipping in 3–4 business days after proof approval. One-colour letterpress on 48pt cotton (32pt also available) starts at 340 US$ for 250, and a blind emboss on cotton at 350 US$, both in about 3 weeks. Every order includes a free proof checked by a person.
What is the best paper for minimalist business cards?+
Cotton, if the budget allows. It's soft enough to take a letterpress or emboss impression you can feel, and it comes in bright white, natural white and ivory. 32pt is the sweet spot; 48pt is dramatic, and it's our standard letterpress stock (32pt letterpress is also available). Soft-touch is the best faster option: velvety, but it can't be embossed.
Can a business card have no ink at all?+
Yes. A blind emboss or deboss presses your mark into the paper with no ink or foil, so it shows only as light and shadow. Some of our clients run cards with nothing printed anywhere: impressions plus a single foil. It reads beautifully on white cotton and very quietly on black.
How do you design a minimalist business card?+
Put one idea on each side, let the paper colour do the contrast, use one colour or none, keep text at least 3 mm inside the edge, and size type for the process: 7 pt or more for foil and letterpress, 10 pt for embossed type. Then choose the paper before the font.
Is a minimalist business card too plain?+
Only if it's printed on thin, glossy stock. On a thin card, taking things away just leaves an empty card. On thick cotton with a pressed mark, the restraint is the point, and people notice the weight and texture before they read anything.
Do minimalist business cards need to be thick?+
They don't need to be, but it helps more than any other upgrade. 16pt works with a single ink. 32pt (about as thick as a credit card) takes a deeper emboss or letterpress bite, and when it's built from two bonded sheets the impression doesn't show on the back.
What's the difference between minimalist and modern business cards?+
Minimalist is about restraint: one idea, one colour, and the paper doing the work. Modern is about current finishes: raised gloss, tone-on-tone patterns, dark stocks, square shapes. They overlap in modern minimalist cards, such as a black card with a gloss logo you only see at an angle.
How long do minimalist business cards take?+
Matte and soft-touch ship in 3–4 business days after proof approval. Letterpress, emboss and foil on cotton take about 3 weeks after proof approval, plus shipping time. These are estimates; tell us your date before you order and we'll say honestly whether it works.