How do you handle a folder is a structure?

The pocket, the glue line and the card slit decide whether a folder works. The cover is the last thing. Built four with different interiors: a Pantone-flooded pocket, an embossed architectural cover with a blue interior, a kraft folder with mustard painted edges, a soft-touch folder with a raised spot-UV mark and a slotted card.

How do you handle tags are hardware plus paper?

The cord, chain or elastic is half the object, and a tag with the wrong attachment looks unresolved regardless of the print. Matched attachment to material: waxed cotton on black cotton with gilded edges, silk ribbon on an arch die cut, black elastic on kraft, fine gold chain on aubergine suede.

How do you handle place cards are a set, not a card?

One place card photographed alone tells you nothing. They are always seen in a row. Shot in staggered rows of four, so the repetition and the height of the tent fold are visible. Same for escort cards, fanned with the cords trailing.

Design exercise · Folders · Peppermint

Os quatro produtos que ninguém fotografa

Um exercício para preencher lacunas em quatro famílias de produtos encomendadas todas as semanas e quase nunca fotografadas: pastas de apresentação, etiquetas suspensas, menus e programas, cartões de lugar e de mesa.

Folders for Print Peppermint design exercise with 9×12 pocket folders with card slits, hang tags: die cut, punched, corded, chained, menus: arch top, tall format, cocktail card and place cards: tent, arch, escort, deckled.

FoilYellow Gold · 101, Deep Copper · 115-2, Silver · 120, Rose Gold · 117-3, Rainbow Iridescent · R1 TécnicasDeboss, Die Cut, Painted Edge, Emboss, Hot Foil, Copper Foil, Gold Foil, Holographic Foil, Rose Gold Foil, Silver Foil, Folded, Letterpress, Raised Spot UV PapéisHyacinth Cotton · 32pt, Kraft natural 18pt, Suede laminate, Handmade cotton rag, deckled, Soft-touch laminated 32pt

A ideia

Faltavam por completo quatro famílias de produtos na biblioteca, o que significava quatro páginas no site sem nada para mostrar e quatro produtos que não conseguíamos orçamentar com confiança.

Three rules

01A folder is a structure. Built four with different interiors: a Pantone-flooded pocket, an embossed architectural cover with a blue interior, a kraft folder with mu…
02Tags are hardware plus paper. Matched attachment to material: waxed cotton on black cotton with gilded edges, silk ribbon on an arch die cut, black elastic on kraft, fin…
03Place cards are a set, not a card. Shot in staggered rows of four, so the repetition and the height of the tent fold are visible. Same for escort cards, fanned with the cords…