How do you handle cut-through, or just etch it?

A cut-through is the loudest move metal offers and the most fragile. Every void is a place the card can bend. Cut-through only where the void is a closed shape with support on all sides, a counter, a ring, a lobe. Anything cantilevered gets etched instead.

How do you handle enamel where the brand has a colour?

Ink on bare metal sits on top and scratches off. There is no tooth to hold it. Recessed etch filled with baked enamel, so the colour sits below the metal surface and the card can live in a wallet. Etch alone for anything monochrome.

How do you handle break the mirror?

A full mirror card reflects the room, and small type disappears into whatever is standing in front of it. Duplexed mirror-to-matte and mirror-to-brushed panels, so the type always sits on a surface that holds still while the mirror does the showing off.

Design exercise · Business cards · Peppermint

Quarenta e uma formas de cortar aço.

Um exercício sobre a construção de cartões em metal: o que o substrato faz, onde um recorte vazado ajuda, quando o esmalte supera a gravação ácida e como evitar que um acabamento espelhado engula o texto.

Business-cards for Print Peppermint design exercise with 0.5 mm stainless, black steel, brass, copper, rose gold, iridescent, laser etch, laser cut-through, chemical etch, colour-fill enamel, powder coat, mirror, brushed, matte and suede finishes and duplex mirror-to-matte in one card.

TécnicasLaser Engraved, Laser Cut, Enamel Fill, Powder Coated PapéisSatin stainless, Matte black metal, Brushed gold metal, Copper metal

A ideia

Os cartões de metal vendem-se pelo peso e ficam aquém no design. A maioria do que circula é um retângulo espelhado com um logótipo gravado a laser, ou seja, uma única ideia repetida.

Three rules

01Cut-through, or just etch it. Cut-through only where the void is a closed shape with support on all sides, a counter, a ring, a lobe. Anything cantilevered gets etched i…
02Enamel where the brand has a colour. Recessed etch filled with baked enamel, so the colour sits below the metal surface and the card can live in a wallet. Etch alone for anythi…
03Break the mirror. Duplexed mirror-to-matte and mirror-to-brushed panels, so the type always sits on a surface that holds still while the mirror does the show…

O objetivo do exercício

Por isso fizemos quarenta e uma, propositadamente em seis suportes e quatro processos, para construir um vocabulário de trabalho: que acabamentos seguram o texto, onde um corte vazado resiste a uma carteira e para que serve realmente o esmalte.

Nenhum papel neste conjunto. Era essa a restrição.