Case study · Business cards · Numerai
Numerai ↗Um padrão que só se vê de lado
Numerai card on 32pt uncoated black stock. A white pigment foil hexagon goes down first, then one semi-gloss black foil glyph pattern is stamped across the whole front, over the bare black paper and straight over the white. The back carries the contact details in white pigment foil.
A ideia
A Numerai é um hedge fund gerido por IA e baseado em crowdsourcing, sediado em São Francisco e fundado em 2015 por Richard Craib. Cientistas de dados submetem modelos ao seu torneio e o fundo negoceia com base nas previsões combinadas. A JPMorgan Asset Management garantiu 500 milhões de dólares de capacidade no fundo.
Two rules
- 01Semi-gloss black foil on black paper. Semi-gloss black hot foil on 32pt uncoated black. The sheen against the flat paper shows the pattern only when the card tilts.
- 02Black foil stamped over white foil. The white pigment foil hexagon is stamped first. The same black foil pattern is then stamped straight over it, so the glyphs run unbroken t…
Porque funciona
One black foil plate does the whole pattern on two surfaces. On the uncoated paper it is sheen against flat black. On the white foil hexagon it is solid black against white. Foil holds on foil, so a second colour can sit under the pattern without breaking it.
Partir destes materiais
O mesmo papel, folha metálica e acabamento, já definidos. Nada da arte Numerai's vem incluído.
Perguntas
- Is the shine spot UV?
- No. It is semi-gloss black hot foil stamped on uncoated black paper. There is no spot UV or varnish on this card.
- Can you stamp foil on top of foil?
- Yes. The white pigment foil hexagon went down first, then the black foil pattern was stamped over it.
- Como é impresso o branco sobre preto?
- With non-metallic white pigment foil rather than white ink.
- O verso também é acabado?
- Yes. The contact details on the back are white pigment foil.
