How do you handle frosted is the workhorse?

Clear plastic shows everything behind it, including whatever is on the table. Type floats and legibility collapses. Frosted for anything text-heavy. It diffuses the background into an even field, so white ink and foil both read. Clear is reserved for pieces where seeing through is the idea.

How do you handle white ink first, always?

Spot colour printed straight onto clear PVC goes translucent and shifts against whatever it sits on. An opaque white underprint under every colour pass. On the two-pantone bookmarks that is three passes for two colours, and it is the only way the colour stays put.

How do you handle plastic where paper would fail?

If paper does the job, plastic is just an expensive substitute. Chose applications where the material earns it: waterproof tags, coasters that meet a wet glass, festival passes on a lanyard, a magnet save-the-date, loyalty cards that get punched. The duplex two-tone edge is the one purely aesthetic piece in the set.

Design exercise · Business cards · Peppermint

Plástico, além do cartão-oferta

Um exercício que leva o plástico a toda a gama: convites de casamento, save the dates, etiquetas, marcadores de livros, marcadores de lugar, bases para copos, passes de festival, cartões de fidelização e cartões-oferta, em plástico fosco, transparente, espelhado, holográfico e colorido.

Business-cards for Print Peppermint design exercise with white ink, spot colour, , raised spot uv foil stamping, frosted, crystal clear, mirror, holographic, smoke and colour-tinted pvc, frosted acrylic and die cut, punched, duplexed two-tone edge.

FoilSilver · 120, Yellow Gold · 101, Rose Gold · 117-3, Deep Copper · 115-2 TécnicasDie Cut, Duplex, Hot Foil, Copper Foil, Gold Foil, Rose Gold Foil, Silver Foil, Raised Spot UV PapéisWhite PVC card stock, Frosted plastic

A ideia

Neste setor, plástico costuma significar um cartão-oferta ou de sócio, impresso em CMYK, e a conversa fica por aí.

Three rules

01Frosted is the workhorse. Frosted for anything text-heavy. It diffuses the background into an even field, so white ink and foil both read. Clear is reserved for piec…
02White ink first, always. An opaque white underprint under every colour pass. On the two-pantone bookmarks that is three passes for two colours, and it is the only w…
03Plastic where paper would fail. Chose applications where the material earns it: waterproof tags, coasters that meet a wet glass, festival passes on a lanyard, a magnet sav…

O desafio que nos propusemos

O exercício foi levá-lo a todo o lado: convites, etiquetas, marcadores, bases para copos, marcadores de lugar, passes. Trinta e uma peças, com uma regra: o material tinha de ser a resposta certa, e não uma novidade.