Do Happy Colors Make You Feel Happy?
Are you looking to add a bit of pep to your step? Using happy colors might just be the way to do it. Learn what colors can make you feel happier.
All these questions have to do with the effect that different colors have on our brain and our emotions. They fall under the area of color psychology. This powerful and controversial concept is often used when creating logos and developing branding.
The idea behind color psychology is that there are happy colors and there are colors that can make you feel sad. Knowing which is which is key to product design, advertising, and other aspects of marketing.
What Are Happy Colours?
In fact, it’s believed that the simple act of looking at colors such as red or pink causes our brain to release dopamine. Dopamine is the brain’s happy chemical. It improves our mood, increases our attention, and boosts our sex drive.
Red is considered a happy color because it can cause feelings of passion, love, comfort, and warmth. But red can have the opposite effect. For some, red is associated with anger and danger.
The color red can cause heart rates to increase. This can cause feelings of excitement and intensity.
Yellow is the color of sunshine. That association inspires optimism, hope, and comfort.
Using yellow as an accent provides feelings of optimism. It can also increase your metabolism.
However, yellow can be overwhelming. This is because it reflects a high amount of light.
Orange combines both yellow and red for a well-balanced happy color. It’s not as aggressive as red, and it’s not as hard on the eyes as yellow.
Pink is a lighter and less aggressive shade of red. It reflects feelings of love and romance.
Unlike the other warm colors, it’s believed that pink can have a calming effect. This is usually a trait of cool colors. However, researchers also note that this effect isn’t long-lasting and fades as exposure to the color increases.
Highly associated with femininity, pink can be associated with feminine qualities. These include softness, nurturance, kindness, and compassion.
What Aren’t Happy Colours?
These colors are thought to have a calming effect. On the flip side, they can also make people feel sad or indifferent.
Know Your Colors
Although much of the research is anecdotal, color psychology is often used in marketing to subconsciously effects people’s moods and behavior. Using happy colors like red, yellow, orange, and pink may have an effect on how people react to different products and advertisements. But they have to be used in the right way or they risk having the opposite effects.