How do you handle kill the ivory default?

The category has one palette, ivory and gold, and one typographic move, a script name over a serif date. Every direction had to declare a period or a posture: Swiss modernism, 1960s seaside, folk-art layers, art deco, psychedelia, backstage pass. Ivory and gold appears exactly where it earns its place, on the double-layer gilded piece.

How do you handle type sets the era, finish sets the price?

Seventy-six pieces from one designer collapse into one look unless something forces variety. Typography carries the era, from Didone numerals to wobbly retro serifs to ultra-condensed caps. The finish carries the tier: blind letterpress at the bottom, gilded edges and multi-level emboss at the top.

How do you handle one rock-and-roll suite, fully committed?

A themed suite usually means a motif applied to a standard layout. A five-piece suite on matte black PVC and fluorescent chartreuse: the invitation is a laminated ALL ACCESS pass on a woven lanyard, the RSVP is a guest list with a festival wristband, the thank-you is a tour poster. Real Berlin details, real date, no ivory anywhere.

Design exercise · Wedding invitations · Peppermint

Diecisiete propuestas de boda, ninguna en marfil

Un ejercicio de boda creado a partir de diecisiete direcciones de referencia, cada una reconstruida cuatro o cinco veces con otra paleta y otra ruta de producción, desde arcos en letterpress en seco hasta acrílico, corcho y foil holográfico.

Wedding-invitations for Print Peppermint design exercise with letterpress, emboss, deboss, , painted and gilded edges, die cut foil stamping, 76 pieces across 17 directions, invitations, save-the-dates, rsvps, details cards, envelopes, belly bands and handmade rag, acrylic, cork, vellum, suede laminate, pvc.

FoilsYellow Gold · 101, Deep Copper · 115-2, Rose Gold · 117-3, Silver · 120, Rainbow Iridescent · R1 TécnicasDeboss, Die Cut, Gilded Edge, Painted Edge, Emboss, Hot Foil, Copper Foil, Gold Foil, Holographic Foil, Rose Gold Foil, Silver Foil, Folded, Letterpress PapelesHyacinth Cotton · 32pt, Handmade cotton rag, deckled, Clear acrylic, Natural cork sheet, Translucent vellum

La idea

La papelería de boda es la categoría más conservadora que imprimimos, y el lugar más rentable para ser diferente.

Three rules

01Kill the ivory default. Every direction had to declare a period or a posture: Swiss modernism, 1960s seaside, folk-art layers, art deco, psychedelia, backstage pas…
02Type sets the era, finish sets the price. Typography carries the era, from Didone numerals to wobbly retro serifs to ultra-condensed caps. The finish carries the tier: blind letterp…
03One rock-and-roll suite, fully committed. A five-piece suite on matte black PVC and fluorescent chartreuse: the invitation is a laminated ALL ACCESS pass on a woven lanyard, the RSV…

The exercise

Diecisiete direcciones, cuatro o cinco versiones cada una, y todas debían cambiar la paleta y la ruta de producción respecto a su referencia. La única regla: el marfil con oro tenía que ganarse su lugar, no ser el punto de partida.