Cartes de visite kraft

White ink on kraft is one of the simplest and most striking combinations in print. The contrast between bright white and natural brown creates an immediate visual impact with no other colors needed.

When printing color on kraft without white ink, the brown paper acts as a filter — every color mixes with the brown. Blues become teal, reds become rust, yellows warm into gold. This can be beautiful, but your brand colors will shift.

White base ink solves this. A layer of opaque white is printed first in the specific areas where you need accurate color. Then your CMYK artwork is printed on top of the white layer. The result: true-to-brand colors in the areas that matter, with natural kraft showing everywhere else.

In your file, white ink areas are specified as a separate spot color layer. Our team can help set this up if needed.

Kraft paper says something specific. It says natural, honest, handmade, considered. It's the paper of farmer's markets, specialty coffee, small-batch production, artisan goods. It signals that you chose this material on purpose — not because it was the default, but because it means something to your brand.

The unbleached brown color and visible fiber texture make kraft cards feel different from any coated stock. They're lighter in hand (no lamination, no coating), softer to the touch, and they age with a warmth that coated papers don't have.

White ink on kraft is a reliable combination for good reason — the contrast is bold and clean without needing any color at all. A white logo on brown kraft is minimal, sustainable-looking, and immediately recognizable.