How do you handle clear foil instead of a blind emboss?

Blind emboss on black uncoated is nearly invisible. There is no colour shift to read, only a shadow, and on a card this small under warm room light the shadow disappears. A clear gloss foil pass in the same shape. On matte black stock it reads as a wet shine that appears and vanishes as the card turns, which is the effect the emboss was reaching for and could not deliver on this substrate.

How do you handle matte gold, not bright?

Mirror gold on black is the default luxury move and it flattens under a single light source: one hard specular and the letterforms stop reading. Matte gold foil. It holds a dry sheen across the whole panel, so the wordmark stays legible from any angle and sits closer to the can's printed metal than a mirror finish would.

How do you handle pigment foil for the green?

Green ink on black uncoated goes muddy; the stock is dyed through, so there is no white base to print onto. Green pigment foil. It is opaque by construction, lays down flat with no metallic glint, and gives a true spot-colour read where ink would have gone grey-green.

How do you handle the die is the design?

A can-shaped die means a non-standard cut, tighter registration on four passes, and a shape that has to survive a wallet. Kept the silhouette simple, soft shoulders and no narrow waist, so nothing can snap. The shape does the work that a printed illustration of a can never would.

Case study · Business cards · BERO Brewing

Una tarjeta de visita cortada con la forma de la lata

Una tarjeta de visita troquelada a medida con la silueta de una lata de BERO, impresa en papel negro no estucado con foil dorado mate, foil pigmentado verde y una pasada de foil transparente brillante donde la prueba original indicaba un gofrado en seco.

Business-cards for BERO Brewing with matte gold, green pigment and clear gloss foil stamping, custom die cut to can silhouette and 32pt black uncoated, dyed through.

FoilsMatte Gold · 171M TécnicasDie Cut, Hot Foil, Clear Gloss Foil, Gold Foil, Matte Gold Foil, Pigment Foil PapelesNegro sin estucar 32pt

La idea

BERO es una marca de cerveza premium sin alcohol cofundada por Tom Holland y John Herman, lanzada en octubre de 2024. Holland ha dicho que la marca es personal: tras dos años en su camino de sobriedad, quería crear algo que reflejara su estilo de vida y sus valores, para cualquiera que aprecie la calidad y el oficio, y que BERO "nunca te pide conformarte con menos".

Four rules

01Clear foil instead of a blind emboss. A clear gloss foil pass in the same shape. On matte black stock it reads as a wet shine that appears and vanishes as the card turns, which…
02Matte gold, not bright. Matte gold foil. It holds a dry sheen across the whole panel, so the wordmark stays legible from any angle and sits closer to the can's pri…
03Pigment foil for the green. Green pigment foil. It is opaque by construction, lays down flat with no metallic glint, and gives a true spot-colour read where ink would…
04The die is the design. Kept the silhouette simple, soft shoulders and no narrow waist, so nothing can snap. The shape does the work that a printed illustration of…

About BERO

La marca se define como nacida en Londres, elaborada en Estados Unidos y cocreada para quienes nunca se conforman. La cerveza se elabora con levadura maltosa negativa, que mantiene el alcohol en niveles insignificantes sin desalcoholizar ni eliminar sabor. Desde entonces ha crecido hasta más de 4,000 puntos de venta, entre ellos Target, Total Wine, Sprouts y Erewhon.

Ese contexto marcó el brief. Una tarjeta para una marca cuyo argumento es que la opción sin alcohol no debe sentirse como una renuncia no puede ser, en sí misma, una renuncia. Por eso la tarjeta no es un rectángulo con una lata impresa.

Qué lleva la tarjeta

La cara muestra la prueba de producción tal como se envía: KINGSTON GOLDEN PILS a lo ancho del cuerpo de la lata, EST. 2024 debajo y el escudo de peces y follaje encima. El panel se divide en dorado sobre verde: foil dorado mate en la zona superior y foil de pigmento verde debajo, con la pasada de foil transparente en el hombro, donde la prueba indicaba un relieve en seco.