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    The Art Director's Push concept: 32pt white uncoated cotton + 16pt coloured core · deep letterpress reveal, duplex edge

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    The Art Director's Push concept: 32pt white uncoated cotton + 16pt coloured core · deep letterpress reveal, duplex edge

    The Art Director's Push

    La receta

    Product & size
    The Art Director's Push
    Papel
    32pt white uncoated cotton + 16pt coloured core
    Print & finishes
    deep letterpress reveal, duplex edge
    Cantos
    deep letterpress reveal, duplex edge

    Nota del estudio

    The mark and name pressed deep enough to expose colour underneath. A 32pt white uncoated cotton face bonded to a coloured core (forest green, navy, or charcoal)—the letterpress cuts through to show the contrast. The back stays quiet: spare type or blank. One move, maximum impact.

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