Design exploration
Concept 2: The Art Director's Push concept: 20pt soft-touch cardstock duplex (navy/cream) · Flat metallic gold foil
Concept 2: The Art Director's Push
The recipe
- Product & size
- Concept 2: The Art Director's Push
- Print & finishes
- Flat metallic gold foil, Letterpress
Stamped inNavy
Studio note
This concept maintains your navy and cream palette and foil hero finish but reinterprets the execution: the front logo uses flat (non-raised) metallic gold foil for a sleek, modern luxury feel, while the back abandons offset printing for single-colour navy letterpress—a tactile, craft-forward choice that makes the delicate gold foil cathedral sing. Same soft-touch 20pt stock, same precision, different voice: understated and refined over embossed.