You have a name
Identity for Print
We draw an identity from the name out, and specify the stock and finishes in the same pass.
What you get
- Drawn mark with full variant set
- Type system and palette, specified to ink and foil
- Stationery system artwork
- Stock and finish specification
- Brand sheets showing the identity printed
- Spec sheet naming every tolerance
How it runs
Step 1
The business, not a brief
What it does, who buys, what it should feel like in the hand.
Step 2
Directions
Drawn and shown on the stock and finish we would specify, never as flat PNGs.
Step 3
Refine
One direction taken to a complete system.
Step 4
Engineer
Every piece separated per process, tolerances named, ready for the press floor.
What changes the price
These are the variables that move the number. There is no calculator — we read the file and quote it.
- How many directions you want to see
- Whether naming is part of the work
- How many pieces are in the system
- How many finishes have to be engineered
- Whether packaging structure is involved
- Whether custom lettering is drawn
The press standards that apply
Hairlines under 0.5 pt
A foil line finer than 0.5 pt either fills in or flakes off the sheet. We redraw thin strokes up to the floor rather than let them disappear.
Counters under 1.5 mm
The hole in an 'a' or an 'e' closes under pressure. Below 1.5 mm at final size it prints as a solid blob, so we open the counter or change the size.
Colours that touch
Two inks butted edge to edge show white at the join when registration moves. We pull them apart by 0.3 mm or trap them deliberately.
Gradients on foil or metal
Foil is one flat tone — it cannot fade. A gradient is redrawn as flat facets, or the foil is dropped and the fade printed in ink.
Islands in a laser cut
Any cut that fully encircles an area drops the middle out. We bridge it at 0.6 mm so the counter stays attached, or we do not cut it.
Inverted mono versions
A mark reversed out of a solid is not the same drawing — strokes gain weight and counters close. The mono version is drawn, not inverted.
More on the processes themselves: foil and metallics, emboss and letterpress and die-cut shapes.
Questions
How much does a print identity cost?
Identity for Print starts at $3,200 for a name-to-stationery system. Most land between $3,200 and $9,000, depending on how many pieces and finishes are involved. Every project is quoted.
Do you show the identity printed or on screen?
Printed. Directions arrive as brand sheets on the stock and finish we would actually specify, because a mark that reads on a screen can still fail at 12 mm in foil.
Can I see examples?
Yes — the identity studies are 33 invented brands drawn end to end and printed on one object each. They are studio exploration rather than client work, and they show exactly how we draw.
Also in this family
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from $245
Logo Reinterpretation
We keep what people recognise and redraw the rest so the mark was always meant to be printed.
from $1,450
Business Card Artwork
We lay out and engineer a business card so the finish lands where it should and nothing falls off the trim.
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