Flyers
A single sheet that has to work from three feet away and then survive a pocket.
- 5.5×8.5
- 8.5×11
Sizes
Build to the bleed dimension; keep live copy inside the safe area.
| Size | Trim | With bleed | Safe area | Minimum stock |
|---|---|---|---|---|
| 5.5" × 8.5" | 5.5" × 8.5" | 5.75" × 8.75" | 5.25" × 8.25" | 100lb text |
| 8.5" × 11" | 8.5" × 11" | 8.75" × 11.25" | 8.25" × 10.75" | 100lb text |
How to set the file up
- Build to trim plus 0.125" bleed; keep live copy 0.25" inside trim on 8.5×11.
- Text-weight stock shows show-through — keep heavy solids off the reverse of small type.
- 300dpi raster minimum; supply type as outlines or embed the fonts.
- Mark any fold positions on a separate layer, not in the artwork.
Flyers — questions we get
- What weight should a counter flyer be?
- Heavy enough not to curl in a stack. Text weights work for a handout that gets read once; a cover weight is what makes someone keep it. We will tell you which one the run wants once we see the piece.
- Can flyers be scored and folded on press?
- Yes — bi-fold, tri-fold and gate folds are scored in-line so the fibre does not crack. Uncoated cover always gets scored before folding, never folded cold.
- Is foil worth it on a flyer?
- On a small run, yes — the die cost spreads across fewer pieces than people assume and the flyer stops reading as disposable. On a ten-thousand-piece handout, spend the money on paper instead.
- Can you print a full bleed on both sides?
- Yes. Both sides are imposed with bleed and trimmed together, so registration front-to-back is held on press rather than corrected afterwards.
- What is the smallest run you will take?
- Short runs are fine on digital and letterpress. Offset has a setup floor that makes very small runs poor value — we will say so rather than take the order.