Design exploration
Reversed Calling Card concept: 48pt cotton, brightest white · deep letterpress impression front and back
Reversed Calling Card
The recipe
- Product & size
- Reversed Calling Card
- Paper
- 48pt cotton, brightest white
- Print & finishes
- deep letterpress impression front and back
Studio note
A reframing: the calling card convention inverted. Front shows just the essentials—business name and the client in a restrained 8pt serif, centered in the bottom half, leaving the top two-thirds pure white. Back is the monogram, centered, printed deep into 48pt cotton letterpress. The card reads as a monogram first when held, contact information secondary. Classic feeling, unexpected logic.