Design exploration
The Art Director's Push concept: 32pt white uncoated cotton + 16pt coloured core · deep letterpress reveal, duplex edge
The Art Director's Push
The recipe
- Product & size
- The Art Director's Push
- Paper
- 32pt white uncoated cotton + 16pt coloured core
- Print & finishes
- deep letterpress reveal, duplex edge
- Edges
- deep letterpress reveal, duplex edge
Studio note
The mark and name pressed deep enough to expose colour underneath. A 32pt white uncoated cotton face bonded to a coloured core (forest green, navy, or charcoal)—the letterpress cuts through to show the contrast. The back stays quiet: spare type or blank. One move, maximum impact.