Case study · Business cards · Touch of Beauty by Cira
Touch of Beauty by Cira ↗A signature that shimmers
Rounded-corner card for Touch of Beauty by Cira: the lash-eye script wordmark in holographic foil on white, and a reverse with the artist's name in teal foil script, contacts and a faint tone-on-tone wordmark.
The idea
Touch of Beauty by Cira is Cira Franco's makeup, luxe microblading and lash business in South Florida.
Two rules
- 01Holographic for the name. Holographic foil for the script wordmark.
- 02Teal for the person. Teal foil script for her name, with a ghosted tone-on-tone wordmark behind.
Why it works
The foil shimmers like the makeup she does, so the card looks like part of the service.
Start from these materials
Same paper, foil and finish, locked in — nothing of Touch of Beauty by Cira's artwork comes with it.
Questions
- Does holographic foil suit beauty brands?
- Yes, it echoes highlighter and glitter.
- Can two foils be combined?
- Yes, each is its own die and pass.
- What is a ghost wordmark?
- A very pale tint of the logo behind the type, adding depth without clutter.
