Case studies · 148 projects
Every project is a constraint someone had to solve.
Not portfolio shots. The brief, the thing that made it hard, the decisions that resolved it, and the exact stock, foil and ink it was printed on.
The Ritz-Carlton, Waikiki BeachBelly bands & sleeves
A belly band that becomes a box sleeve. Four folds, one glue tab, foil on the face only.
Peppermint design explorationBoxes
Design exploration · twelve invented brands
One brief, twelve design movements: the same 24 days, built the way each era would have built them, from papers and foils we actually stock.
FlânageHang tags
A Salzburg concept store needed a hang tag that felt considered on the product. A drilled hole, 50pt bright white cotton and champagne foil.
Studio conceptLabels
Studio concept
Multi-level emboss on a wine label that has to survive a curved bottle.
Studio conceptBoxes
Studio concept
Tone-on-tone gloss deboss on matte ivory, over a mirror-copper base.
Studio conceptBoxes
Studio concept
Blind emboss only, on a 2 mm kraft rigid mailer.
Studio conceptLabels
Studio concept
Copper foil plus pearlescent varnish on oat felt label stock.
Blackland Oat Co.Boxes
Spec brand · Peppermint concept
A five-SKU oat drink series on uncoated board with no gloss, no laminate and no second colour. Cheap to run, expensive to look at.
Peppermint design exerciseBoxes
Design exercise · Boxes · Peppermint
The same six structures, asked to serve a perfumer, a pharmacist, a welder and a plant shop.
Print Peppermint sample packLabels
3D puff embroidery on heather grey. The swirl has to read as blades, not a black blob.
Peppermint design exerciseBoxes
Design exercise · Boxes · Peppermint
Take a finished piece you admire and rebuild the idea in a colourway nobody would mistake for the original.
Peppermint design exerciseBoxes
Design exercise · Boxes · Peppermint
Answer the category leader without borrowing a single one of its moves.
Print Peppermint sample packBoxes
Dye sublimation on a 360° curve. No relief, no seam, and the wrap has to land where the handle isn't.
Print PeppermintBoxes
One mark, one foil, no ink. The whole box rests on a colour difference you can barely see.
Café de Enrico, BerlinLabels
Design exercise · Labels · Peppermint
Same pouch, same hardware, same copy. One direct print, one embossed badge, one full-height banderole.
Badass BittersLabels
Five flavours, one press run. A black plate shared across the set, an accent colour swapped per label.
Order 206166Boxes
A gift bag ordered by number. Black on black with one gold mark.
FletcherBoxes
A 9×12×4 rigid box, one foil, one word. The die-line was the whole brief.
1979 (Nineteen Seventy Nine)Boxes
A control panel, letterpressed onto the box it ships in.
Jana Carrey ApothecaryLabels
A label family that scales from half an ounce to two without redrawing.
VladaBoxes