What is the Fletcher boxes printed on?

Rigid 9×12×4 in, Natural kraft wrap, Black hot foil, Black tissue. Every line of that spec is what actually ran, not a proposal.

Why foil on kraft wrap?

Kraft fibre is uneven. Black ink sinks and goes grey; black foil can skip on the low spots. Black hot foil with extra dwell on the extended sans, which has enough letter weight to bridge the fibre.

Can Print Peppermint print this specification again?

Yes. The materials on this page are live registry items, and the Studio link opens with the same paper, foil and finish locked in for your own artwork.

How do you handle foil on kraft wrap?

Kraft fibre is uneven. Black ink sinks and goes grey; black foil can skip on the low spots. Black hot foil with extra dwell on the extended sans, which has enough letter weight to bridge the fibre.

How do you handle wrap before assembly?

Foiling an assembled lid means stamping over a wrapped edge, which crushes the corner. Stamped the wrap flat, then wrapped and assembled. Every corner is turned after the foil is down.

Case study · Boxes · Fletcher

Fletcher — boxes

Fletcher sent a dieline and a wordmark. Black foil on kraft is the least expensive thing that still feels like a gift.

Boxes for Fletcher with black foil stamping, rigid 9×12×4 in, natural kraft wrap and black tissue.

FoilsCHENHUI Matte Black TechniquesHot Foil, Black Foil, One Colour StocksKraft natural 18pt

Two rules

01Foil on kraft wrap. Black hot foil with extra dwell on the extended sans, which has enough letter weight to bridge the fibre.
02Wrap before assembly. Stamped the wrap flat, then wrapped and assembled. Every corner is turned after the foil is down.

The brief

Rigid two-piece mailer box 9×12×4 in wrapped in natural kraft paper; "FLETCHER" in a wide extended sans, black hot foil, centred on the lid; a thin black foil rule; lid lifted showing a black tissue interior.

The black foil wordmark pressed into the kraft wrap, kraft fibre around the letters.

Fletcher boxes — Rigid 9×12×4 in, Natural kraft wrap, Black hot foil — Rigid 9×12×4 in, Natural kraft wrap, Black hot foil, Black tissue.

Start from these materials

Same paper, foil and finish, locked in — nothing of Fletcher's artwork comes with it.

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Questions

What is the Fletcher boxes printed on?: Rigid 9×12×4 in, Natural kraft wrap, Black hot foil, Black tissue. Every line of that spec is what actually ran, not a proposal.
Why foil on kraft wrap?: Kraft fibre is uneven. Black ink sinks and goes grey; black foil can skip on the low spots. Black hot foil with extra dwell on the extended sans, which has enough letter weight to bridge the fibre.
Can Print Peppermint print this specification again?: Yes. The materials on this page are live registry items, and the Studio link opens with the same paper, foil and finish locked in for your own artwork.

Fletcher — boxes

Two rules

The brief

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