Design exploration
The Art Director's Push concept: 24pt matte black cardstock · flat hot foil stamping, Metallic Bright Gold, front and back
The Art Director's Push
The recipe
- Product & size
- The Art Director's Push
- Print & finishes
- flat hot foil stamping, Metallic Bright Gold, front and back
Stamped inMatte Black
Studio note
A reversal: the front is almost silent, just the truffle mark and oak wreath in gold foil, centered, breathing. Flip the card and the back holds the contact information in gold serif type on black, creating a moment of discovery. The 24pt stock is substantial enough to feel like turning pages, and the asymmetry breaks the symmetry of expectation without breaking the brand.